Description
SWOT ANALYSIS OF TELSTRA
Telstra
Parent Company
Australian and Overseas Telecommunications Corporation
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
It’s how we connect
USP
Largest Provider of telecommunication services in Australia
STP
mobile telecommunications services, broadband access and content, data and Internet services, management of IT or telecommunications services of business customers, advertising, search and information services, cable distribution services for FOXTEL's & Segment cable subscription television services
Services to most homes and businesses in Australia & wholesale services to other carriers, advertising and carriage service providers Target Group and ISPs
Positioning
Improved Customer Service & Online “Crowd Support” initiatives
SWOT Analysis
1. Telstra is Australia's leading telecommunications and information services company and Expanding Operating Margin 2. Wide Range of Service Portfolio 3. Strong Customer Service Base 4. Active sponsorship in major sporting events 5. Over 35,000 employees serving customers from 230 countries and Strength territories indirectly
1. Limited Liquidity Position Weakness 2. Extremely tough market segment means limited market share
1. Strategic Growth Initiatives 2. Increasing Demand for Telecom Services 3. Growing IT Services Market Opportunity 4. 4G Mobile Broadband Network Launch
1. Rapid Technological Changes 2. Stringent Regulations Threats 3. Increasing Competition
Competition
1.Optus 2.Vodafone Competitors 3.Virgin Mobile
doc_697614430.docx
SWOT ANALYSIS OF TELSTRA
Telstra
Parent Company
Australian and Overseas Telecommunications Corporation
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
It’s how we connect
USP
Largest Provider of telecommunication services in Australia
STP
mobile telecommunications services, broadband access and content, data and Internet services, management of IT or telecommunications services of business customers, advertising, search and information services, cable distribution services for FOXTEL's & Segment cable subscription television services
Services to most homes and businesses in Australia & wholesale services to other carriers, advertising and carriage service providers Target Group and ISPs
Positioning
Improved Customer Service & Online “Crowd Support” initiatives
SWOT Analysis
1. Telstra is Australia's leading telecommunications and information services company and Expanding Operating Margin 2. Wide Range of Service Portfolio 3. Strong Customer Service Base 4. Active sponsorship in major sporting events 5. Over 35,000 employees serving customers from 230 countries and Strength territories indirectly
1. Limited Liquidity Position Weakness 2. Extremely tough market segment means limited market share
1. Strategic Growth Initiatives 2. Increasing Demand for Telecom Services 3. Growing IT Services Market Opportunity 4. 4G Mobile Broadband Network Launch
1. Rapid Technological Changes 2. Stringent Regulations Threats 3. Increasing Competition
Competition
1.Optus 2.Vodafone Competitors 3.Virgin Mobile
doc_697614430.docx