Description
SWOT ANALYSIS OF TELENOR
Telenor
Parent Company
Telenor Group
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Here to help; Ideas that simplify
USP
Provides tele, data and media services
STP
Segment
Concentrated in three geographic regions: The Nordics: Norway, Sweden, Denmark
Target Group
Wide range of telecom-related services to consumers and enterprises
Positioning
Global telecoms expertise with regional knowledge transfer and local market insight to create value for different segments
SWOT Analysis
Strength
1.Leading provider of television and broadcasting services in Nordic region 2.Strong brand name 3.JV in expanding to newer markets
Weakness
1.Still unable to build brand internationally in customer's mind 2.Tough global competition
Opportunity
1.Focusing on specific requirements of customers will help brand resonance in international markets 2.Focus on advertising and give more options to customers
Threats
1.Without market research, it is difficult to have sustainable advantage 2. Telecom scam 3.Mobile number portability
Competition
Competitors
1.Vodafone 2.Three Mobile
3.O2 4.AT&T
doc_795949759.docx
SWOT ANALYSIS OF TELENOR
Telenor
Parent Company
Telenor Group
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Here to help; Ideas that simplify
USP
Provides tele, data and media services
STP
Segment
Concentrated in three geographic regions: The Nordics: Norway, Sweden, Denmark
Target Group
Wide range of telecom-related services to consumers and enterprises
Positioning
Global telecoms expertise with regional knowledge transfer and local market insight to create value for different segments
SWOT Analysis
Strength
1.Leading provider of television and broadcasting services in Nordic region 2.Strong brand name 3.JV in expanding to newer markets
Weakness
1.Still unable to build brand internationally in customer's mind 2.Tough global competition
Opportunity
1.Focusing on specific requirements of customers will help brand resonance in international markets 2.Focus on advertising and give more options to customers
Threats
1.Without market research, it is difficult to have sustainable advantage 2. Telecom scam 3.Mobile number portability
Competition
Competitors
1.Vodafone 2.Three Mobile
3.O2 4.AT&T
doc_795949759.docx