Description
SWOT ANALYSIS OF TELEFONICA
Telefonica
Parent Company
Compañía Telefónica Nacional de España
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Anticipating the future to transform the present
Integrated operator providing communication, information & USP entertainment solutions
STP
Segment
All mobile phone users
Target Group
Users of fixed lines, mobiles, internet services & digital television
Positioning
Creating value through new pathways globally
SWOT Analysis
1. Significant Market position 2. Focus on R & D with an employee base of over 280,000 3. Presence in 25 countries especially growing markets with extensive operations in Europe, Americas and China 4. Strong growth and financials 5. A major sponsor in many sporting events 6. Excellent advertising and branding makes it one of the top of the Strength mind brands
1. Limited presence in emerging economies other than China 2. Intense global competition in every continent from other established Weakness players
1.Multiple acquisitions and growing market 2.Growth of broadband & Pay TV services in Latin America Opportunity 3.Multiple brands and offerings
1.Exchange rate fluctuations 2.Regulatory environment Threats 3. Declining ARPU
Competition
1. American Movil 2. Vodafone Competitors 3. BT Group
doc_868850117.docx
SWOT ANALYSIS OF TELEFONICA
Telefonica
Parent Company
Compañía Telefónica Nacional de España
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Anticipating the future to transform the present
Integrated operator providing communication, information & USP entertainment solutions
STP
Segment
All mobile phone users
Target Group
Users of fixed lines, mobiles, internet services & digital television
Positioning
Creating value through new pathways globally
SWOT Analysis
1. Significant Market position 2. Focus on R & D with an employee base of over 280,000 3. Presence in 25 countries especially growing markets with extensive operations in Europe, Americas and China 4. Strong growth and financials 5. A major sponsor in many sporting events 6. Excellent advertising and branding makes it one of the top of the Strength mind brands
1. Limited presence in emerging economies other than China 2. Intense global competition in every continent from other established Weakness players
1.Multiple acquisitions and growing market 2.Growth of broadband & Pay TV services in Latin America Opportunity 3.Multiple brands and offerings
1.Exchange rate fluctuations 2.Regulatory environment Threats 3. Declining ARPU
Competition
1. American Movil 2. Vodafone Competitors 3. BT Group
doc_868850117.docx