Description
SWOT ANALYSIS OF TELECOM ITALIA
Telecom Italia
Parent Company
Società Italiana per l'Esercizio Telefonico p.A.
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Emotions don’t change, but the way of expressing them does
USP
GSM, EDGE, UMTS and HSDPA network in Italy and Brazil
STP
Infrastructure, platforms and services for mobile and fixed phones, Segment internet, ICT solutions and media content.
Retail customers, wholesale providers, wholesale customers and the Target Group office products sectors
Positioning
Reliability & Competence
SWOT Analysis
1. Product and Service Development 2. Market Presence and good branding and advertising 3. Expanding Operating Margin 4.Media and Computer peripherals 5. Over 80,000 employees worldwide Strength 6. Over 50 million mobile, broadband and retail customers in Italy
1. Limited global presence and stiff competition means limited market share Weakness 2. High Dependence on Italian market
1. Demand in Broadband Market 2. Growth in Telecommunications Services Opportunity 3. Strategic Growth Initiatives
1. Consolidation of Industry 2. Global Economic Slowdown Threats 3. Rapid Technological Changes
Competition
1. Vodafone 2. Wind Telecomunicazioni S.p.A Competitors 3. Hutchison Whampoa Limited
doc_944454455.docx
SWOT ANALYSIS OF TELECOM ITALIA
Telecom Italia
Parent Company
Società Italiana per l'Esercizio Telefonico p.A.
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Emotions don’t change, but the way of expressing them does
USP
GSM, EDGE, UMTS and HSDPA network in Italy and Brazil
STP
Infrastructure, platforms and services for mobile and fixed phones, Segment internet, ICT solutions and media content.
Retail customers, wholesale providers, wholesale customers and the Target Group office products sectors
Positioning
Reliability & Competence
SWOT Analysis
1. Product and Service Development 2. Market Presence and good branding and advertising 3. Expanding Operating Margin 4.Media and Computer peripherals 5. Over 80,000 employees worldwide Strength 6. Over 50 million mobile, broadband and retail customers in Italy
1. Limited global presence and stiff competition means limited market share Weakness 2. High Dependence on Italian market
1. Demand in Broadband Market 2. Growth in Telecommunications Services Opportunity 3. Strategic Growth Initiatives
1. Consolidation of Industry 2. Global Economic Slowdown Threats 3. Rapid Technological Changes
Competition
1. Vodafone 2. Wind Telecomunicazioni S.p.A Competitors 3. Hutchison Whampoa Limited
doc_944454455.docx