Description
SWOT ANALYSIS OF TCS
TCS Category Sector Tagline/Slogans USP IT Services IT and Technology Experience Certainty India's largest IT company STP Segment Enterprises seeking IT solutions Large overseas enterprises along with domestic clients. Focus on emerging markets as well. Trustworthy company with big customers SWOT 1) High command on local and domestic market(India) 2) Strong brand backing (TATA) 3) Strong Ethics 1) Not very strong in product segment 1) emerging markets 1) Attrition and Employee loyalty 2) Bigger MNC's entering India and competing for global clients 3) Focussing on organic growth Competition
Target Group Positioning
Strength
Weakness Opportunity
Threats
Competitors
1) Infosys 2) Wipro 3) Mahindra Satyam
doc_871546145.docx
SWOT ANALYSIS OF TCS
TCS Category Sector Tagline/Slogans USP IT Services IT and Technology Experience Certainty India's largest IT company STP Segment Enterprises seeking IT solutions Large overseas enterprises along with domestic clients. Focus on emerging markets as well. Trustworthy company with big customers SWOT 1) High command on local and domestic market(India) 2) Strong brand backing (TATA) 3) Strong Ethics 1) Not very strong in product segment 1) emerging markets 1) Attrition and Employee loyalty 2) Bigger MNC's entering India and competing for global clients 3) Focussing on organic growth Competition
Target Group Positioning
Strength
Weakness Opportunity
Threats
Competitors
1) Infosys 2) Wipro 3) Mahindra Satyam
doc_871546145.docx