Description
SWOT ANALYSIS OF TATA VENTURE
Tata Venture Parent Company Category Sector Tagline/ Slogan Tata Motors MUV Automobiles Bade Dliwala; A vehicle that’s as big hearted as you A Spacious car equipped with world class safety measures, delivering good fuel efficiency STP Segment MUV for big families and Taxi Segment Targeted towards the families belonging to upper middle class segment and Taxi owners Positioned as a generous MUV providing lots of space and good safety SWOT Analysis 1. Spacious, can accommodate 8 people and also luggage 2. Equipped with safety measures like reverse guide system, high illumination head lamps and many more 3. Equipped with power steering and efficient engine providing a good driving experience 4. Wide and extensive distribution and service network Strength 5. Strong Tata parent brand 1. Average design and styling compared to leaders 2. Inclination of customers to buy SUV Weakness 3. Difficult to maneuver in extreme traffic conditions
USP
Target Group
Positioning
1. Expanding automobile market and corresponding segment 2. Increasing per capita income and purchasing capability of potential customer base 3. Spread more awareness through better advertising and marketing Opportunity 4. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. Maruti Suzuki EECO Competitors 2. Maruti Omni
doc_946866815.docx
SWOT ANALYSIS OF TATA VENTURE
Tata Venture Parent Company Category Sector Tagline/ Slogan Tata Motors MUV Automobiles Bade Dliwala; A vehicle that’s as big hearted as you A Spacious car equipped with world class safety measures, delivering good fuel efficiency STP Segment MUV for big families and Taxi Segment Targeted towards the families belonging to upper middle class segment and Taxi owners Positioned as a generous MUV providing lots of space and good safety SWOT Analysis 1. Spacious, can accommodate 8 people and also luggage 2. Equipped with safety measures like reverse guide system, high illumination head lamps and many more 3. Equipped with power steering and efficient engine providing a good driving experience 4. Wide and extensive distribution and service network Strength 5. Strong Tata parent brand 1. Average design and styling compared to leaders 2. Inclination of customers to buy SUV Weakness 3. Difficult to maneuver in extreme traffic conditions
USP
Target Group
Positioning
1. Expanding automobile market and corresponding segment 2. Increasing per capita income and purchasing capability of potential customer base 3. Spread more awareness through better advertising and marketing Opportunity 4. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. Maruti Suzuki EECO Competitors 2. Maruti Omni
doc_946866815.docx