Description
SWOT ANALYSIS OF TATA TEA LTD
Tata Tea Limited
Parent Company
Tata Group
Category
Food Processing
Sector
Foods and Beverages
Aaj se khilana band, pilaanashuru; Har subah sirf utho mat, Tagline/ Slogan JAAGO RE
USP
Refreshing taste of Tata tea STP
Segment
Various segments(Based on price)
People preferring tea with different brands based on their Target Group choice of price
Positioning
Kadak(Strong) tea Product Portfolio
Tata tea Tetley JEMCA Good Earth teas Brands Tata Coffee SWOT Analysis
1. World’s second largest manufacturer and distributor tea. 2.Brands like Tetley are biggest selling brands in United Kingdom, Canada and US Strength 3.Brand presence in 50 countries
4.Most trusted brand 5.Tata tea is considered to be healthy because of its antioxidant properties 6.High customer loyalty
1. Highly fragmented market in India 2.It is labour intensive industry and has associated issues Weakness 3. Concentration risk over single category
1.Come with more flavours in tea 2.Postion tea as a healthy drink as compared to coffee Opportunity 3.Increase its presence in rural market
1.Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market 2.Competition from local and regional players 3.Youth does not prefer tea Threats 4.Substitues like juices are becoming more popular Competition
1.Brooke-bond Lipton 2.Bombay Burmah 3.Assam company 4.Dhunseri Tea Competitors 5.Harrisons Malay
doc_308810979.docx
SWOT ANALYSIS OF TATA TEA LTD
Tata Tea Limited
Parent Company
Tata Group
Category
Food Processing
Sector
Foods and Beverages
Aaj se khilana band, pilaanashuru; Har subah sirf utho mat, Tagline/ Slogan JAAGO RE
USP
Refreshing taste of Tata tea STP
Segment
Various segments(Based on price)
People preferring tea with different brands based on their Target Group choice of price
Positioning
Kadak(Strong) tea Product Portfolio
Tata tea Tetley JEMCA Good Earth teas Brands Tata Coffee SWOT Analysis
1. World’s second largest manufacturer and distributor tea. 2.Brands like Tetley are biggest selling brands in United Kingdom, Canada and US Strength 3.Brand presence in 50 countries
4.Most trusted brand 5.Tata tea is considered to be healthy because of its antioxidant properties 6.High customer loyalty
1. Highly fragmented market in India 2.It is labour intensive industry and has associated issues Weakness 3. Concentration risk over single category
1.Come with more flavours in tea 2.Postion tea as a healthy drink as compared to coffee Opportunity 3.Increase its presence in rural market
1.Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market 2.Competition from local and regional players 3.Youth does not prefer tea Threats 4.Substitues like juices are becoming more popular Competition
1.Brooke-bond Lipton 2.Bombay Burmah 3.Assam company 4.Dhunseri Tea Competitors 5.Harrisons Malay
doc_308810979.docx