Description
SWOT ANALYSIS OF TATA STEEL
Tata Steel
Parent Company
Tata Group
Category
Iron & steel
Sector
Industrial products
Tagline/ Slogan
Values stronger than steel
The top ten global steel companies with an annual crude steel capacity USP of over 28 million tonnes per annum
STP
Segment
Strip & long Steel products, Iron ore mining, Agricultural implements
Target Group
Construction, automotive, infrastructure, capital goods
The global steel industry benchmark for value creation and corporate Positioning citizenship
SWOT Analysis
1. Raises over 14 million tonnes of ores from its captive collieries, iron ore mines and quarries 2. Adaptability of company in the fast changing environment 3. Excellent integration with Corus which has more than 2000 metallurgists 4. Control over raw materials 5. Economies of scale 6. Strong backing of Tata brand name 7. Operations in 26 countries and a commercial presence in over 50 Strength countries
1. Operational efficiency are not as good as international leaders Weakness 2. Slightly lagging in technological front
1. Newer technologies- The Corex process, The Hismelt process, Direct iron ore smelting 2. Public private partnership Opportunity 3. Acquisition of coal blocks in Asia, Africa etc.
1. Rising coking coal prices 2. India is plagued with violent agitation against land acquisition 3. Government & regulatory norms Threats 4. International competition
Competition
1. SAIL 2. JSW Steel Ltd 3. Essar Steel Ltd 4. ArcelorMittal Competitors 5. POSCO
doc_642120815.docx
SWOT ANALYSIS OF TATA STEEL
Tata Steel
Parent Company
Tata Group
Category
Iron & steel
Sector
Industrial products
Tagline/ Slogan
Values stronger than steel
The top ten global steel companies with an annual crude steel capacity USP of over 28 million tonnes per annum
STP
Segment
Strip & long Steel products, Iron ore mining, Agricultural implements
Target Group
Construction, automotive, infrastructure, capital goods
The global steel industry benchmark for value creation and corporate Positioning citizenship
SWOT Analysis
1. Raises over 14 million tonnes of ores from its captive collieries, iron ore mines and quarries 2. Adaptability of company in the fast changing environment 3. Excellent integration with Corus which has more than 2000 metallurgists 4. Control over raw materials 5. Economies of scale 6. Strong backing of Tata brand name 7. Operations in 26 countries and a commercial presence in over 50 Strength countries
1. Operational efficiency are not as good as international leaders Weakness 2. Slightly lagging in technological front
1. Newer technologies- The Corex process, The Hismelt process, Direct iron ore smelting 2. Public private partnership Opportunity 3. Acquisition of coal blocks in Asia, Africa etc.
1. Rising coking coal prices 2. India is plagued with violent agitation against land acquisition 3. Government & regulatory norms Threats 4. International competition
Competition
1. SAIL 2. JSW Steel Ltd 3. Essar Steel Ltd 4. ArcelorMittal Competitors 5. POSCO
doc_642120815.docx