Description
SWOT ANALYSIS OF TATA SAFARI
Tata Safari Parent Company Category Sector Tagline/ Slogan Tata Motors SUV Automobiles Make your own road; Reclaim your life A SUV having good off-roading capabilities and spacious interiors STP Segment SUV for families Targeted towards the families belonging to upper middle class segment Positioned as a capable off-roading SUV providing spacious interiors and powerful engine performance SWOT Analysis 1. 4x4 wheel drive and high ground clearance providing superior handling experience 2. Improved engine performance leading to lesser fuel consumption and high efficiency 3. Spacious seating space for passengers as well as luggage accompanied with improved interiors 4. Equipped with latest features like ABS, EBD, Reverse guide system etc Strength 5. Strong brand image and presence on Tata parent brand 1. Competition from international brands means limited market share
USP
Target Group
Positioning
Weakness
2. Shifting preferences towards newer launched brands by competitors 3. Average styling and designing 1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Leveraging the brand identity Tata Safari holds since inception Opportunity 4. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price 4. Product innovations and frugal engineering by competitors Threats 5. Fierce competitors in the SUV Segment Competition 1. Nissan Evalia 2. Toyota Innova 3. Chevrolet Tavera 4. Mahindra Scorpio 5. Mahindra XUV Competitors 6. Renault Duster
doc_421135942.docx
SWOT ANALYSIS OF TATA SAFARI
Tata Safari Parent Company Category Sector Tagline/ Slogan Tata Motors SUV Automobiles Make your own road; Reclaim your life A SUV having good off-roading capabilities and spacious interiors STP Segment SUV for families Targeted towards the families belonging to upper middle class segment Positioned as a capable off-roading SUV providing spacious interiors and powerful engine performance SWOT Analysis 1. 4x4 wheel drive and high ground clearance providing superior handling experience 2. Improved engine performance leading to lesser fuel consumption and high efficiency 3. Spacious seating space for passengers as well as luggage accompanied with improved interiors 4. Equipped with latest features like ABS, EBD, Reverse guide system etc Strength 5. Strong brand image and presence on Tata parent brand 1. Competition from international brands means limited market share
USP
Target Group
Positioning
Weakness
2. Shifting preferences towards newer launched brands by competitors 3. Average styling and designing 1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Leveraging the brand identity Tata Safari holds since inception Opportunity 4. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price 4. Product innovations and frugal engineering by competitors Threats 5. Fierce competitors in the SUV Segment Competition 1. Nissan Evalia 2. Toyota Innova 3. Chevrolet Tavera 4. Mahindra Scorpio 5. Mahindra XUV Competitors 6. Renault Duster
doc_421135942.docx