Description
SWOT ANALYSIS OF TATA NANO
Tata Nano Parent Company Category Sector Tagline/ Slogan USP Tata Motors Hatchback Automobiles Khushiyon ki Chabi Most affordable car in the Indian automobile market STP Segment Target Group Positioning Hatchback segment for middle class Targeted towards the families belonging to middle class segment Positioned as the cheapest and most affordable car SWOT Analysis 1. Very affordable price 2. Easy to drive in traffic conditions 3. Innovative engineering which provides better facilities compared to same segment cars 4. Low maintenance and handling cost 5. Good fuel efficiency Strength 6. When it was introduced it created a huge buzz in the global automobile industry being a ‘common mans’ car 1. Perceived as a cheap product which repels the aspirational customers 2. Setting up of production plant in WB caused a lot of tension Weakness 3. Smaller fuel tank and Less powerful engine
4. Limiter international presence 1. Capitalize on the fact that it is the most affordable car and acquire new customers 2. Increasing per capita income and purchasing capability of potential customer base 3. Introduce CNG model at the earliest and attract the public passenger car segment 4. Increase international market presence especially Europe Opportunity 5. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price 4. Product innovations and frugal engineering by competitors Threats 5. Customer perception of a cheap car can lead to loss of sales Competition 1. Maruti Alto 2. Hyundai EON Competitors 3. Maruti 800
doc_504012168.docx
SWOT ANALYSIS OF TATA NANO
Tata Nano Parent Company Category Sector Tagline/ Slogan USP Tata Motors Hatchback Automobiles Khushiyon ki Chabi Most affordable car in the Indian automobile market STP Segment Target Group Positioning Hatchback segment for middle class Targeted towards the families belonging to middle class segment Positioned as the cheapest and most affordable car SWOT Analysis 1. Very affordable price 2. Easy to drive in traffic conditions 3. Innovative engineering which provides better facilities compared to same segment cars 4. Low maintenance and handling cost 5. Good fuel efficiency Strength 6. When it was introduced it created a huge buzz in the global automobile industry being a ‘common mans’ car 1. Perceived as a cheap product which repels the aspirational customers 2. Setting up of production plant in WB caused a lot of tension Weakness 3. Smaller fuel tank and Less powerful engine
4. Limiter international presence 1. Capitalize on the fact that it is the most affordable car and acquire new customers 2. Increasing per capita income and purchasing capability of potential customer base 3. Introduce CNG model at the earliest and attract the public passenger car segment 4. Increase international market presence especially Europe Opportunity 5. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price 4. Product innovations and frugal engineering by competitors Threats 5. Customer perception of a cheap car can lead to loss of sales Competition 1. Maruti Alto 2. Hyundai EON Competitors 3. Maruti 800
doc_504012168.docx