Description
SWOT ANALYSIS OF TATA MANZA
Tata Manza Parent Company Category Sector Tagline/ Slogan USP Tata Motors Sedan Automobiles Manza, the super sedan One of the oldest and trusted brand STP Segment Sedan segment for professionals Targeted towards the families belonging to upper middle class segment Positioned as a sedan with improvised features and better performance delivering value to customers SWOT Analysis 1. Improved engine delivering refined and better performance than previous sedans by Tata 2. Equipped with infotainment system with touch screen navigation and elegant interiors 3. Wide distribution and service networks providing service professionals Strength 4. Available in many engine variants and attractive color options 1. Market presence and market share is less due to intense competition 2. Limited international market Weakness 3. Average style and designing
Target Group
Positioning
1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Leveraging the distribution channels of Tata Motors to increase availability Opportunity 4. Augmenting the distribution and service network in various countries and international markets 1. Increasing fuel costs 2. Competition from other big automobile giants especially in the sedan segment 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. Honda City 2. Ford Classic 3. Renault Scala Competitors 4. Nissan Sunny
doc_981366836.docx
SWOT ANALYSIS OF TATA MANZA
Tata Manza Parent Company Category Sector Tagline/ Slogan USP Tata Motors Sedan Automobiles Manza, the super sedan One of the oldest and trusted brand STP Segment Sedan segment for professionals Targeted towards the families belonging to upper middle class segment Positioned as a sedan with improvised features and better performance delivering value to customers SWOT Analysis 1. Improved engine delivering refined and better performance than previous sedans by Tata 2. Equipped with infotainment system with touch screen navigation and elegant interiors 3. Wide distribution and service networks providing service professionals Strength 4. Available in many engine variants and attractive color options 1. Market presence and market share is less due to intense competition 2. Limited international market Weakness 3. Average style and designing
Target Group
Positioning
1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Leveraging the distribution channels of Tata Motors to increase availability Opportunity 4. Augmenting the distribution and service network in various countries and international markets 1. Increasing fuel costs 2. Competition from other big automobile giants especially in the sedan segment 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. Honda City 2. Ford Classic 3. Renault Scala Competitors 4. Nissan Sunny
doc_981366836.docx