Description
SWOT ANALYSIS OF TATA INDICA
Tata Indica Parent Company Category Sector Tagline/ Slogan USP Tata Motors Hatchback Automobiles India’s most fuel efficient car Fuel efficient, easy to drive STP Segment Target Group Positioning Hatchback for families and taxi segment Targeted towards the families belonging to middle class segment Positioned as a fuel efficient car providing a comfortable drive SWOT Analysis 1. Fuel efficient and good performance 2. Good presence in the Taxi segment 3. Available in a wide range of variants in color & engine 4. Strong distribution and service network Strength 5. Strong backing by the Tata brand 1. No strong product differentiation when compared to competitors Weakness 2. Brand dilution due to strong presence taxi segment 1. Expanding automobile market and available space Opportunity 2. Increasing per capita income and purchasing capability of potential customer base
3. Leveraging the wide distribution to acquire newer customers 4. Increasing the customer engagement programs 5. Augmenting the distribution and service network in various countries 6. Leveraging the presence in Taxi segment to extend brand 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. Honda Brio 2. Nissan Micra 3. Renault Pulse 4. Chevrolet Beat Competitors 5. Hyundai Santro
doc_362347512.docx
SWOT ANALYSIS OF TATA INDICA
Tata Indica Parent Company Category Sector Tagline/ Slogan USP Tata Motors Hatchback Automobiles India’s most fuel efficient car Fuel efficient, easy to drive STP Segment Target Group Positioning Hatchback for families and taxi segment Targeted towards the families belonging to middle class segment Positioned as a fuel efficient car providing a comfortable drive SWOT Analysis 1. Fuel efficient and good performance 2. Good presence in the Taxi segment 3. Available in a wide range of variants in color & engine 4. Strong distribution and service network Strength 5. Strong backing by the Tata brand 1. No strong product differentiation when compared to competitors Weakness 2. Brand dilution due to strong presence taxi segment 1. Expanding automobile market and available space Opportunity 2. Increasing per capita income and purchasing capability of potential customer base
3. Leveraging the wide distribution to acquire newer customers 4. Increasing the customer engagement programs 5. Augmenting the distribution and service network in various countries 6. Leveraging the presence in Taxi segment to extend brand 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. Honda Brio 2. Nissan Micra 3. Renault Pulse 4. Chevrolet Beat Competitors 5. Hyundai Santro
doc_362347512.docx