Description
SWOT ANALYSIS OF TATA INDICA VISTA
Tata Aria
Parent Company
Tata Motors
Category
Crossover
Sector
Automobiles
Tagline/ Slogan
Luxury that thrills
Available in four wheel drive providing good handling and equipped USP with good safety features STP
Segment
Crossover for families
Targeted towards the families belonging to upper middle class Target Group segment
Positioned as an efficient crossover that provides luxury and good Positioning driving experience SWOT Analysis
1. Good safety features like ABS with EBD, Disc brakes, Airbags etc. 2. Comfortable interiors equipped with technologies like climate control, cruise driving control and flexible seating 3. Available in 4 wheel drive along with good suspension providing good handling 4. Strong distribution and service network Strength 5. Available in a wide range of variants
1. No strong product differentiation when compared to competitors Weakness 2. Average design and styling compared to international leaders
1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Leveraging the wide distribution to acquire newer customers 4. Increasing the customer engagement programs 5. Augmenting the distribution and service network in various Opportunity countries
1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition
1. Mahindra XUV 2. Renault Duster Competitors 3. Chevrolet Tavera
doc_126498580.docx
SWOT ANALYSIS OF TATA INDICA VISTA
Tata Aria
Parent Company
Tata Motors
Category
Crossover
Sector
Automobiles
Tagline/ Slogan
Luxury that thrills
Available in four wheel drive providing good handling and equipped USP with good safety features STP
Segment
Crossover for families
Targeted towards the families belonging to upper middle class Target Group segment
Positioned as an efficient crossover that provides luxury and good Positioning driving experience SWOT Analysis
1. Good safety features like ABS with EBD, Disc brakes, Airbags etc. 2. Comfortable interiors equipped with technologies like climate control, cruise driving control and flexible seating 3. Available in 4 wheel drive along with good suspension providing good handling 4. Strong distribution and service network Strength 5. Available in a wide range of variants
1. No strong product differentiation when compared to competitors Weakness 2. Average design and styling compared to international leaders
1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Leveraging the wide distribution to acquire newer customers 4. Increasing the customer engagement programs 5. Augmenting the distribution and service network in various Opportunity countries
1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition
1. Mahindra XUV 2. Renault Duster Competitors 3. Chevrolet Tavera
doc_126498580.docx