Description
SWOT ANALYSIS OF TATA HOUSING DEVELOPMENT COMPANY
Tata Housing Development Company
Parent Company
Tata Group
Category
Development of properties in residential, commercial and retail sectors
Sector
Real Estate
Tagline/ Slogan
-
USP
First Indian real estate developer to enter the Indian markets
STP
Segment
Properties in residential, commercial and retail sectors
Straddles across consumer segments from value housing to luxury Target Group housing
Positioning
Provides an enhanced lifestyle with sustainable environment
SWOT Analysis
1. Has almost 4 decades of experience 2. Partnered with internationally acclaimed architects and design consultants 3. Biggest proponent of green initiatives in the real estate sector 4. Takes initiatives such as WallBook to provide a platform for social change 5. Tata Housing launched – Smart Value Homes Limited to cater to lowcost and affordable housing in the price range of Rs. 4 –10 Lacs Strength 6. Estimated potential target audience of projects is over 25 million
1.High cost of finance and immense competition is a concern 2.Limited global presence Weakness 3.Vulnerable to local economic conditions
1.Expansion in tier I and II cities 2.Shortage of houses in urban areas Opportunity 3.Tax incentives for housing investment
1.Shortage of skilled professionals 2.Economic downturn Threats 3.Fluctuating interest rates
Competition
1.K Raheja Corporation 2.DLF Limited Competitors 3.Godrej Properties Limited
doc_362533500.docx
SWOT ANALYSIS OF TATA HOUSING DEVELOPMENT COMPANY
Tata Housing Development Company
Parent Company
Tata Group
Category
Development of properties in residential, commercial and retail sectors
Sector
Real Estate
Tagline/ Slogan
-
USP
First Indian real estate developer to enter the Indian markets
STP
Segment
Properties in residential, commercial and retail sectors
Straddles across consumer segments from value housing to luxury Target Group housing
Positioning
Provides an enhanced lifestyle with sustainable environment
SWOT Analysis
1. Has almost 4 decades of experience 2. Partnered with internationally acclaimed architects and design consultants 3. Biggest proponent of green initiatives in the real estate sector 4. Takes initiatives such as WallBook to provide a platform for social change 5. Tata Housing launched – Smart Value Homes Limited to cater to lowcost and affordable housing in the price range of Rs. 4 –10 Lacs Strength 6. Estimated potential target audience of projects is over 25 million
1.High cost of finance and immense competition is a concern 2.Limited global presence Weakness 3.Vulnerable to local economic conditions
1.Expansion in tier I and II cities 2.Shortage of houses in urban areas Opportunity 3.Tax incentives for housing investment
1.Shortage of skilled professionals 2.Economic downturn Threats 3.Fluctuating interest rates
Competition
1.K Raheja Corporation 2.DLF Limited Competitors 3.Godrej Properties Limited
doc_362533500.docx