Description
SWOT ANALYSIS OF TASTY BITE EATABLES LTD
Tasty Bite Eatables Ltd
Parent Company
Tasty Bite Eatables Ltd
Category
Food Processing
Sector
Foods and Beverages
Tagline/ Slogan
Spice it Up
USP
Great Taste, Good Value and a Range of Cuisine
STP
People consuming ready to eat food packets in international Segment market
Target Group
Upper- middle class and higher classes
Positioning
All Indian and Pan-Asian Cuisine
SWOT Analysis
1.Strong distribution in North America and Australia 2.Products have no preservatives 3.Products require no refrigeration 4.Great taste and high shelf life Strength 5.Products includes rices, main course and sauces
1.Less brand awareness and low advertising in domestic market 2.Domestic customers include only quick service restaurants Weakness and corporate customers
Opportunity
1.Indian market in packaged food is growing at a brisk pace
2.Opportunity to act as substitute for people who don’t want to go to restaurants 3. Tie up with hotel chains and restaurants
1.Less barriers to entry 2. Growing Presence of strong competitors Threats 3. Unfavorable govt policies and economic conditions
Competition
1.ITC 2.MTR Competitors 3.Kohinoor Foods Ltd.
doc_625586196.docx
SWOT ANALYSIS OF TASTY BITE EATABLES LTD
Tasty Bite Eatables Ltd
Parent Company
Tasty Bite Eatables Ltd
Category
Food Processing
Sector
Foods and Beverages
Tagline/ Slogan
Spice it Up
USP
Great Taste, Good Value and a Range of Cuisine
STP
People consuming ready to eat food packets in international Segment market
Target Group
Upper- middle class and higher classes
Positioning
All Indian and Pan-Asian Cuisine
SWOT Analysis
1.Strong distribution in North America and Australia 2.Products have no preservatives 3.Products require no refrigeration 4.Great taste and high shelf life Strength 5.Products includes rices, main course and sauces
1.Less brand awareness and low advertising in domestic market 2.Domestic customers include only quick service restaurants Weakness and corporate customers
Opportunity
1.Indian market in packaged food is growing at a brisk pace
2.Opportunity to act as substitute for people who don’t want to go to restaurants 3. Tie up with hotel chains and restaurants
1.Less barriers to entry 2. Growing Presence of strong competitors Threats 3. Unfavorable govt policies and economic conditions
Competition
1.ITC 2.MTR Competitors 3.Kohinoor Foods Ltd.
doc_625586196.docx