Description
SWOT ANALYSIS OF TANISHQ
Tanishq
Parent Company
Tata Group
Category
Jeweler and Diamonds
Sector
Lifestyle and Retail
Tagline/ Slogan
Pure Jewellery Pure Joy; Pure India Pure Tanishq
USP
One of the largest jewelry brands in India
STP
Segment
Women who love jewelry
Target Group
Urban women premium and upper class
Tanishq diamonds embark the aspiration of emerging Indian women Positioning who uses tradition rather than being used by it
SWOT Analysis
1. One of the most trusted jewelry brands in India 2. Strong backing of the Titan Industries of the Tata Group 3. Excellent branding and advertising through TVCs and print ad campaigns 4. Association with celebrities as brand ambassadors to reach out to the customers 5. Apart from Indian jewelry in wedding and diamond collections, also offers simplistic and low-priced jewelry for daily wear Strength 6. Has its presence in over 100 Indian cities
1. Limited global presence as compared to a few other international brands 2. Tough competition from other jewelry brands means limited scope of Weakness growth
1. Global penetration in other countries 2. Acquisition of smaller businesses to increase brand position and reach Opportunity 3. Tie-ups with corporate and business partners
Threats
1. Economic fluctuations mean people decrease their spending 2. Govt policies, taxes etc also affect the premium jewellery segment
3. Trends change quickly, hence innovations and R&D are investments
Competition
1. De Beers 2.Nakshatra 3.Ddamas 4. TBZ Competitors 5. Reliance Jewels
doc_865106708.docx
SWOT ANALYSIS OF TANISHQ
Tanishq
Parent Company
Tata Group
Category
Jeweler and Diamonds
Sector
Lifestyle and Retail
Tagline/ Slogan
Pure Jewellery Pure Joy; Pure India Pure Tanishq
USP
One of the largest jewelry brands in India
STP
Segment
Women who love jewelry
Target Group
Urban women premium and upper class
Tanishq diamonds embark the aspiration of emerging Indian women Positioning who uses tradition rather than being used by it
SWOT Analysis
1. One of the most trusted jewelry brands in India 2. Strong backing of the Titan Industries of the Tata Group 3. Excellent branding and advertising through TVCs and print ad campaigns 4. Association with celebrities as brand ambassadors to reach out to the customers 5. Apart from Indian jewelry in wedding and diamond collections, also offers simplistic and low-priced jewelry for daily wear Strength 6. Has its presence in over 100 Indian cities
1. Limited global presence as compared to a few other international brands 2. Tough competition from other jewelry brands means limited scope of Weakness growth
1. Global penetration in other countries 2. Acquisition of smaller businesses to increase brand position and reach Opportunity 3. Tie-ups with corporate and business partners
Threats
1. Economic fluctuations mean people decrease their spending 2. Govt policies, taxes etc also affect the premium jewellery segment
3. Trends change quickly, hence innovations and R&D are investments
Competition
1. De Beers 2.Nakshatra 3.Ddamas 4. TBZ Competitors 5. Reliance Jewels
doc_865106708.docx