Description
SWOT ANALYSIS OF T-SERIES
T-Series
Parent Company
Super Cassettes Industries Ltd (SCIL)
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Music can change the world
Pursue excellence in quality with future in mind. To keep abreast of changing consumer perceptions. To provide comprehensive value for USP money to discerning customers.
STP
Segment
Web and Mobile music market; Digital Music market
New film Musicand Old Film Music listeners. Apart from it there are devotional, regional film music and international music listeners. Distribution also depends on genre of music (Rock, hip hop, Jazz, Target Group classical)
India's No.1 Music label company, believes in bringing world close Positioning together through its music
SWOT Analysis
1.Largest producer and publisher of music and video in Indiaunder world famous trade mark T-series 2. T-series controls more thanhalf share of the Indian music market 3. More than 40+Hindi films on the floor on which T-series holds the audio/video copyright 4. Extensive captive talent pool of author’s composers and performance artists 5. Large brand basket 6. Liquidity position is good and has optimum level of current assets 7. It has diversified its business in consumer electronics, appliances Strength and electronic components as well
1.Wide brand- basket which might leadto conflicts of interest unless effectively managed Weakness 2. Piracy continues to hamper the growth of industry. Internet piracy is
equally hurting the industryand margins 3. FM Radio has seriously impacted sale of Music
1.Merchandising & big budget promotions 2. Big banner films production andtheatrical distribution 3. Avenues for expansion in the untapped market for Mobile phones/TV displays inIndia 4. Acquisitions/ tie-ups with other MNCsin the consumer electronics segmentlooking to enter the Indian market 5. Company has better liquidity so company can take risk 6. Company can improve the manufacturing cycle of the production cycle and salescompany can increase the sales volume and turnover of the working capital 7. The management should try to improve more working capital which Opportunity is beneficial for thefuture
1. Fall in market demand due to economicrecession 2. Regulatory changes and technological advancement 3.Intense rivalry amongst competitors 4.Taste of viewers / audience of entertainment industry may undergo changes 5. Economic downturn may affect operating performance 6. YouTube has caused tremendous loss of revenue to SCIL by Threats infringing its copyright
Competition
1.TIMES Music 2. SONY Music 3. Virgin Competitors 4. Universal
doc_898647787.docx
SWOT ANALYSIS OF T-SERIES
T-Series
Parent Company
Super Cassettes Industries Ltd (SCIL)
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Music can change the world
Pursue excellence in quality with future in mind. To keep abreast of changing consumer perceptions. To provide comprehensive value for USP money to discerning customers.
STP
Segment
Web and Mobile music market; Digital Music market
New film Musicand Old Film Music listeners. Apart from it there are devotional, regional film music and international music listeners. Distribution also depends on genre of music (Rock, hip hop, Jazz, Target Group classical)
India's No.1 Music label company, believes in bringing world close Positioning together through its music
SWOT Analysis
1.Largest producer and publisher of music and video in Indiaunder world famous trade mark T-series 2. T-series controls more thanhalf share of the Indian music market 3. More than 40+Hindi films on the floor on which T-series holds the audio/video copyright 4. Extensive captive talent pool of author’s composers and performance artists 5. Large brand basket 6. Liquidity position is good and has optimum level of current assets 7. It has diversified its business in consumer electronics, appliances Strength and electronic components as well
1.Wide brand- basket which might leadto conflicts of interest unless effectively managed Weakness 2. Piracy continues to hamper the growth of industry. Internet piracy is
equally hurting the industryand margins 3. FM Radio has seriously impacted sale of Music
1.Merchandising & big budget promotions 2. Big banner films production andtheatrical distribution 3. Avenues for expansion in the untapped market for Mobile phones/TV displays inIndia 4. Acquisitions/ tie-ups with other MNCsin the consumer electronics segmentlooking to enter the Indian market 5. Company has better liquidity so company can take risk 6. Company can improve the manufacturing cycle of the production cycle and salescompany can increase the sales volume and turnover of the working capital 7. The management should try to improve more working capital which Opportunity is beneficial for thefuture
1. Fall in market demand due to economicrecession 2. Regulatory changes and technological advancement 3.Intense rivalry amongst competitors 4.Taste of viewers / audience of entertainment industry may undergo changes 5. Economic downturn may affect operating performance 6. YouTube has caused tremendous loss of revenue to SCIL by Threats infringing its copyright
Competition
1.TIMES Music 2. SONY Music 3. Virgin Competitors 4. Universal
doc_898647787.docx