Description
SWOT ANALYSIS OF SYNTHES
Synthes
Parent Company
Johnson & Johnson
Category
Healthcare
Sector
Medical equipment and supplies
Tagline/ Slogan
People inspired
USP
We are inspired whenever we see more can be done
STP
Physical trauma, spine, craniofacial, mandible and chest implants, Segment medical power tools, biomaterials
Trauma, Spine, Craniomaxillofacial (CMF), Biomaterials and Power Target Group Tools
Patient driven , Surgoen focus, innovation ,highest quality standards, education of customers, leveraging insights of surgeons, acting Positioning ethically and respectfully at all times
SWOT Analysis
1. Most of the market for sales of screws, plates, bone grafts and other products to treat skeletal injuries 2. Acquisition with J & J giving greater scope of economies 3. Presence across all major continents – Asia, America, Europe and Africa 4. Market leader in treatment of trauma victims Strength 5. Strong brand equity with loyal customers
1. Inspite of acquisition, customers would still have sufficient alternative suppliers in all of the markets concerned 2.Controversy regarding allegations of shipping “adulterated and misbranded” products as part of unlawful clinical trials Weakness 3.Limited presence in emerging economies and limited brand recall
1.Improve product portfolio with newer technologies 2.Trauma market is less vulnerable to other markets with respect to economic pressure or more scrutiny from health insurers 3. exclusive relationship between Synthes and the surgeon-led AO Opportunity Foundation
1.With acquisition by J&J, other medical firms will respond aggresively 2.Integration complications with acquired firm and acquiring firm Threats 3.Price wars and substitute products
Competition
1.Stryker Corporation 2.Depuy inc Competitors 3.Zimmer Holdings
doc_602488668.docx
SWOT ANALYSIS OF SYNTHES
Synthes
Parent Company
Johnson & Johnson
Category
Healthcare
Sector
Medical equipment and supplies
Tagline/ Slogan
People inspired
USP
We are inspired whenever we see more can be done
STP
Physical trauma, spine, craniofacial, mandible and chest implants, Segment medical power tools, biomaterials
Trauma, Spine, Craniomaxillofacial (CMF), Biomaterials and Power Target Group Tools
Patient driven , Surgoen focus, innovation ,highest quality standards, education of customers, leveraging insights of surgeons, acting Positioning ethically and respectfully at all times
SWOT Analysis
1. Most of the market for sales of screws, plates, bone grafts and other products to treat skeletal injuries 2. Acquisition with J & J giving greater scope of economies 3. Presence across all major continents – Asia, America, Europe and Africa 4. Market leader in treatment of trauma victims Strength 5. Strong brand equity with loyal customers
1. Inspite of acquisition, customers would still have sufficient alternative suppliers in all of the markets concerned 2.Controversy regarding allegations of shipping “adulterated and misbranded” products as part of unlawful clinical trials Weakness 3.Limited presence in emerging economies and limited brand recall
1.Improve product portfolio with newer technologies 2.Trauma market is less vulnerable to other markets with respect to economic pressure or more scrutiny from health insurers 3. exclusive relationship between Synthes and the surgeon-led AO Opportunity Foundation
1.With acquisition by J&J, other medical firms will respond aggresively 2.Integration complications with acquired firm and acquiring firm Threats 3.Price wars and substitute products
Competition
1.Stryker Corporation 2.Depuy inc Competitors 3.Zimmer Holdings
doc_602488668.docx