Description
SWOT ANALYSIS OF SYNNEX
Synnex
Parent Company
Synnex Corporation
Category
Computer Services
Sector
IT and Technology
Tagline/ Slogan
“Driving beyond distribution”
USP
Reasonable pricing
STP
Global Business Service, Distribution Service (of technology products Segment like IT systems, consumer electronics, networking equipments etc.)
SMB, government institution, customer, enterprise, healthcare, and Target Group other market (majorly in North America)
Positioning
Distributor of high end technology products
SWOT Analysis
1. It has efficient supply chain management since it acts as a middlemen, so efficient cost structuring is required to gain the profit margin 2. Good relationship with powerful suppliers 3. It quality to procure product at low cost and resell at higher cost Strength 4. Strong brand reputation and strong financial position
1. It is majorly restricted to North America for its business, so a change in economic scenario or new entrant can be problem Weakness 2. No scope for inner growth as they are not a manufacturer
1. Its major revenue is from distribution service, Global business services offers a good scope for gaining profits 2. The services such as customer management, renewal management, back office processing and information technology outsourcing offer Opportunity great scope for growth to the company
1. It is highly dependent on supplier, lack its own manufacturing power Threats 2. The variation in demand can make it lose market share or leave it
with excess inventory
Competition
1. Arrow Electronics 2. Ingram Micro Competitors 3. Tech Data Corp
doc_689538857.docx
SWOT ANALYSIS OF SYNNEX
Synnex
Parent Company
Synnex Corporation
Category
Computer Services
Sector
IT and Technology
Tagline/ Slogan
“Driving beyond distribution”
USP
Reasonable pricing
STP
Global Business Service, Distribution Service (of technology products Segment like IT systems, consumer electronics, networking equipments etc.)
SMB, government institution, customer, enterprise, healthcare, and Target Group other market (majorly in North America)
Positioning
Distributor of high end technology products
SWOT Analysis
1. It has efficient supply chain management since it acts as a middlemen, so efficient cost structuring is required to gain the profit margin 2. Good relationship with powerful suppliers 3. It quality to procure product at low cost and resell at higher cost Strength 4. Strong brand reputation and strong financial position
1. It is majorly restricted to North America for its business, so a change in economic scenario or new entrant can be problem Weakness 2. No scope for inner growth as they are not a manufacturer
1. Its major revenue is from distribution service, Global business services offers a good scope for gaining profits 2. The services such as customer management, renewal management, back office processing and information technology outsourcing offer Opportunity great scope for growth to the company
1. It is highly dependent on supplier, lack its own manufacturing power Threats 2. The variation in demand can make it lose market share or leave it
with excess inventory
Competition
1. Arrow Electronics 2. Ingram Micro Competitors 3. Tech Data Corp
doc_689538857.docx