Description
SWOT ANALYSIS OF SYMANTEC
Symantec
Parent Company
Symantec
Category
IT programming and services
Sector
IT and Technology
Tagline/ Slogan
Confidence in a connected world
USP
Provides a software security solution to large and small enterprises
STP
Segment
Computer users using online protection
Target Group
Enterprises and users requiring the online protection system
Positioning
Largest maker of security software.
SWOT Analysis
1. One of the Market Leaders in Security Technology 2. Breadth of product and services offerings 3. Top brands under Symantec umbrella like Norton and VERITAS 4. Good geographic revenue mix Strength 5. Have a strong dedicated workforce of over 18,000 employees
1. Limited market share due to presence of other brands and high Weakness customer brand switching
1. The merger with VERITAS opens new opportunities in all customer segments. Specifically it strengthens Symantec’s position in the enterprise segment. 2. Various technology acquisitions create new business opportunities Opportunity through new and complementary products and services
1. Microsoft entering into anti-virus market 2. After the merger with VERITAS, Symantec is competing against large enterprises like IBM, Computer Associates, Hewlett-Packard, and BMC Threats Software
Competition
1. Intel (McAfee) 2. Kaspersky Lab Competitors 3. AVG Technologies
doc_771236332.docx
SWOT ANALYSIS OF SYMANTEC
Symantec
Parent Company
Symantec
Category
IT programming and services
Sector
IT and Technology
Tagline/ Slogan
Confidence in a connected world
USP
Provides a software security solution to large and small enterprises
STP
Segment
Computer users using online protection
Target Group
Enterprises and users requiring the online protection system
Positioning
Largest maker of security software.
SWOT Analysis
1. One of the Market Leaders in Security Technology 2. Breadth of product and services offerings 3. Top brands under Symantec umbrella like Norton and VERITAS 4. Good geographic revenue mix Strength 5. Have a strong dedicated workforce of over 18,000 employees
1. Limited market share due to presence of other brands and high Weakness customer brand switching
1. The merger with VERITAS opens new opportunities in all customer segments. Specifically it strengthens Symantec’s position in the enterprise segment. 2. Various technology acquisitions create new business opportunities Opportunity through new and complementary products and services
1. Microsoft entering into anti-virus market 2. After the merger with VERITAS, Symantec is competing against large enterprises like IBM, Computer Associates, Hewlett-Packard, and BMC Threats Software
Competition
1. Intel (McAfee) 2. Kaspersky Lab Competitors 3. AVG Technologies
doc_771236332.docx