Description
SWOT ANALYSIS OF SYDNEY AIRPORT HOLDINGS
Sydney Airport Holdings
Parent Company
Sydney Airport Holdings Ltd.
Category
Transportation
Sector
Transportation and Logistics
Tagline/ Slogan
The right future, starting now
USP
Convenient location from business and tourism point of view
STP
Segment
Customers which requires transportation and logistics services
Customers which requires development and maintenance services for Target Group airports
Positioning
Australia’s international gateway and primary airport
SWOT Analysis
1. Contributes significantly in economic activity a year and supports 200,000 jobs 2. Increased aircraft utilization, improved engineering facilities and lower costs for airlines 3. The airport’s proximity to the city centre 4. Major employer in NSW and makes a significant contribution to the Strength local and national economies
1. Disinvestment from European airports because of improper management of resources Weakness 2. Lack of international partnerships is a concern
1. Increasing passenger traffic year on year 2. Focusing on core strengths after divestment in noncore businesses Opportunity 3. Selective exposure to emerging economies
1. Strict environmental rules and regulations 2. Credit and liquidity shortages Threats 3. Economic slowdown can hamper traffic volume
Competition
1. Ferrovial, S.A. 2. Global Infrastructure Management, LLC Competitors 3. Deutsche Bank Aktiengesellschaft
doc_581223634.docx
SWOT ANALYSIS OF SYDNEY AIRPORT HOLDINGS
Sydney Airport Holdings
Parent Company
Sydney Airport Holdings Ltd.
Category
Transportation
Sector
Transportation and Logistics
Tagline/ Slogan
The right future, starting now
USP
Convenient location from business and tourism point of view
STP
Segment
Customers which requires transportation and logistics services
Customers which requires development and maintenance services for Target Group airports
Positioning
Australia’s international gateway and primary airport
SWOT Analysis
1. Contributes significantly in economic activity a year and supports 200,000 jobs 2. Increased aircraft utilization, improved engineering facilities and lower costs for airlines 3. The airport’s proximity to the city centre 4. Major employer in NSW and makes a significant contribution to the Strength local and national economies
1. Disinvestment from European airports because of improper management of resources Weakness 2. Lack of international partnerships is a concern
1. Increasing passenger traffic year on year 2. Focusing on core strengths after divestment in noncore businesses Opportunity 3. Selective exposure to emerging economies
1. Strict environmental rules and regulations 2. Credit and liquidity shortages Threats 3. Economic slowdown can hamper traffic volume
Competition
1. Ferrovial, S.A. 2. Global Infrastructure Management, LLC Competitors 3. Deutsche Bank Aktiengesellschaft
doc_581223634.docx