Description
SWOT ANALYSIS OF SWATCH
Swatch
Parent Company
The Swatch group
Category
Watches
Sector
Lifestyle and Retail
Tagline/ Slogan
Time is what you make of it; Fashion that ticks
USP
Trendy and youthful innovative designs
STP
Segment
High quality watches
Target Group
Upper-middle class youth
Positioning
A watch brand that is the culmination of Art, Sports and fashion
SWOT Analysis
1. Have a distinct identity with its plastic body and vibrant colours 2. Limited market share growth due to competition 3. Part of the Swatch group that has 28,000 employees across 50 countries operating 900 boutiques around the world 4. Associated with sporting competitions has strengthened its brand image 5. Top-of-the-mind popular brand across the world Strength 6. Excellent advertising and brand image
1. Fake imitations and replicas affect the brand image and sales Weakness 2. Advertising/ branding activities not impactful
1. Emerging markets in Asia like India and China can be the primary targets for its distribution expansion strategy 2. Swatch can use its positioning as a young brand to diversify in Opportunity different product categories
1. High manufacturing cost associated with Swiss brands can lead to switching to lower cost brands 2. Competition from other youth watch brands with a trendy and Threats youthful positioning
Competition
1.Titan 2.Diesel Competitors 3.Timex
doc_992109174.docx
SWOT ANALYSIS OF SWATCH
Swatch
Parent Company
The Swatch group
Category
Watches
Sector
Lifestyle and Retail
Tagline/ Slogan
Time is what you make of it; Fashion that ticks
USP
Trendy and youthful innovative designs
STP
Segment
High quality watches
Target Group
Upper-middle class youth
Positioning
A watch brand that is the culmination of Art, Sports and fashion
SWOT Analysis
1. Have a distinct identity with its plastic body and vibrant colours 2. Limited market share growth due to competition 3. Part of the Swatch group that has 28,000 employees across 50 countries operating 900 boutiques around the world 4. Associated with sporting competitions has strengthened its brand image 5. Top-of-the-mind popular brand across the world Strength 6. Excellent advertising and brand image
1. Fake imitations and replicas affect the brand image and sales Weakness 2. Advertising/ branding activities not impactful
1. Emerging markets in Asia like India and China can be the primary targets for its distribution expansion strategy 2. Swatch can use its positioning as a young brand to diversify in Opportunity different product categories
1. High manufacturing cost associated with Swiss brands can lead to switching to lower cost brands 2. Competition from other youth watch brands with a trendy and Threats youthful positioning
Competition
1.Titan 2.Diesel Competitors 3.Timex
doc_992109174.docx