Description
SWOT ANALYSIS OF SUZUKI HAYABUSA
Brand Name Parent Company Category Sector Tagline/ Slogan
Suzuki Hayabusa Suzuki Motorcycles Two-wheeler The Ultimate Predator; Ride the winds of change Extremely powerful engine and sporty design used in motorsports STP
USP
Segment Target Group Positioning
Ultra premium sports bike Upper middle and upper class men Passion for performance and precision engineering SWOT 1.Excellent brand name 2.High speed and performance 3.Hig innovative technology 1.Very expensive 2.Cant utilise maximum power due to traffic issues 1.New emerging high income market 2.Better innovations 1.Threats from other competitors 2.At such a high price people might prefer cars Competition
Strength
Weakness
Opportunity
Threats
Competitors
1.VMAX 2.R1 3.Kawasaki Ninja 4.Ducati 5.Honda CBR
doc_413509606.docx
SWOT ANALYSIS OF SUZUKI HAYABUSA
Brand Name Parent Company Category Sector Tagline/ Slogan
Suzuki Hayabusa Suzuki Motorcycles Two-wheeler The Ultimate Predator; Ride the winds of change Extremely powerful engine and sporty design used in motorsports STP
USP
Segment Target Group Positioning
Ultra premium sports bike Upper middle and upper class men Passion for performance and precision engineering SWOT 1.Excellent brand name 2.High speed and performance 3.Hig innovative technology 1.Very expensive 2.Cant utilise maximum power due to traffic issues 1.New emerging high income market 2.Better innovations 1.Threats from other competitors 2.At such a high price people might prefer cars Competition
Strength
Weakness
Opportunity
Threats
Competitors
1.VMAX 2.R1 3.Kawasaki Ninja 4.Ducati 5.Honda CBR
doc_413509606.docx