Description
SWOT ANALYSIS OF SUZUKI BOULEVARD
Brand Name
Suzuki Boulevard
Parent Company
Suzuki
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Muscle; Ride the winds of change
USP
Powerful cruiser bike
STP
Segment
Premium cruise bikes
Target Group
Upper middle and upper class men
Positioning
For a muscle, style or just a laid-back ride
SWOT
1. Innovation 2.Strong brand equity and brand loyalty 3.Strong financial position Strength 4.High quality product
1. Expensive Weakness 2. Limited customer base due to high price
1. Emerging markets and expansion abroad 2.Product and services expansion Opportunity 3.Expanding demographics
1.Competition 2.External changes (government, politics, taxes, etc) Threats 3.Lower cost competitors or imports 4.Product substitution
Competition
1.Harley Davidson Competitors 2.RoyalEnfield
doc_454901912.docx
SWOT ANALYSIS OF SUZUKI BOULEVARD
Brand Name
Suzuki Boulevard
Parent Company
Suzuki
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Muscle; Ride the winds of change
USP
Powerful cruiser bike
STP
Segment
Premium cruise bikes
Target Group
Upper middle and upper class men
Positioning
For a muscle, style or just a laid-back ride
SWOT
1. Innovation 2.Strong brand equity and brand loyalty 3.Strong financial position Strength 4.High quality product
1. Expensive Weakness 2. Limited customer base due to high price
1. Emerging markets and expansion abroad 2.Product and services expansion Opportunity 3.Expanding demographics
1.Competition 2.External changes (government, politics, taxes, etc) Threats 3.Lower cost competitors or imports 4.Product substitution
Competition
1.Harley Davidson Competitors 2.RoyalEnfield
doc_454901912.docx