Description
SWOT ANALYSIS OF SUNIL AGRO FOODS LTD
Sunil Agro Foods Ltd
Parent Company
B. Shantilal Group
Category
Food Processing
Sector
Foods and Beverages
Tagline/ Slogan
-
USP
Quality products customised as per the requirements
Product Portfolio
Sunil Maida Sunil Sooji Sunil Bran Sunil Whole wheat atta Brands Baker Boy special bakery maida
STP
Restaurants, bakeries, confectionaries manufacturing Segment companies, etc.
Target Group
High-end restaurants and big food processing companies
Positioning
High quality wheat products
SWOT Analysis
1.The company’s marketing network spread all over south, sound tie-up in marketing, experienced promoters, locational advantage Strength 2.Clients include Britannia industries, MTR Foods Limited,
ITC Foods Limited, TTK Health Care, etc. 3.Main promoter has years of experience in marketing wheat products 4. High quality of the products and excellent packaging
1.Presence only in south India especially in Karnataka 2.Caters only to corporate customers Weakness 3.Only produces wheat products
1.Increase its presence in other parts of India 2.Introduce wheat products directly for households Opportunity 3.Introduce products in international market
1.Increase in the use of multi-grain atta 2.well-known brands extending their products into this Threats segment
Competition
1. ADF Foods Ltd. 2.Aashirwaad Atta Competitors 3.Bambino Agro Industries
doc_123791742.docx
SWOT ANALYSIS OF SUNIL AGRO FOODS LTD
Sunil Agro Foods Ltd
Parent Company
B. Shantilal Group
Category
Food Processing
Sector
Foods and Beverages
Tagline/ Slogan
-
USP
Quality products customised as per the requirements
Product Portfolio
Sunil Maida Sunil Sooji Sunil Bran Sunil Whole wheat atta Brands Baker Boy special bakery maida
STP
Restaurants, bakeries, confectionaries manufacturing Segment companies, etc.
Target Group
High-end restaurants and big food processing companies
Positioning
High quality wheat products
SWOT Analysis
1.The company’s marketing network spread all over south, sound tie-up in marketing, experienced promoters, locational advantage Strength 2.Clients include Britannia industries, MTR Foods Limited,
ITC Foods Limited, TTK Health Care, etc. 3.Main promoter has years of experience in marketing wheat products 4. High quality of the products and excellent packaging
1.Presence only in south India especially in Karnataka 2.Caters only to corporate customers Weakness 3.Only produces wheat products
1.Increase its presence in other parts of India 2.Introduce wheat products directly for households Opportunity 3.Introduce products in international market
1.Increase in the use of multi-grain atta 2.well-known brands extending their products into this Threats segment
Competition
1. ADF Foods Ltd. 2.Aashirwaad Atta Competitors 3.Bambino Agro Industries
doc_123791742.docx