Description
SWOT ANALYSIS OF SUN NETWORK LIMITED
SUN Network Limited
Parent Company
Sun Group
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Sun Group - Rise Up To Every Challenge
USP
Competitive advantage of being first mover in South Indian market
STP
Segment
TV viewers
Target Group
All segments of pyramid majorly in South India
Positioning
India's largest media conglomerate
SWOT Analysis
1.Brand Equity and unique business model 2. Strong distribution backbone using two verticals: one for South Indian promotions and other for international promotions 3. Second largest television network in India, with 20 channels and 43 FM radios in several Indian languages. 4. Brand reputation of world's no.1 Tamil channel that features movies, news, serials and shows - 24 hours a day 5. Has presence in 27 countries including South Africa, Australia, Europe, USA, Canada and Asia 6. Snapped five-year telecast rights for the Karnataka Premier League (KPL) 7. Forayed into the radio broadcasting segment and Print media 8. Competitive advantage of having reach, frequency and patronage 9. Have higher viewership ratings 10. Good political connection 11. Owns variety of television channels and radio stations in multiple languages covering all Indian States 12. Owner of Hyderabad based IPL team known as Sun Risers for Strength revenue generation
1.They are known in south only 2. Lack of aggressive promotion and advertisements 3. Content quality and viewer preference have to be constantly monitored Weakness 4. Constant need to keep tabs on programmes aired
1.Attract customer through more advertisements and subscriptions 2. Launch services in other key markets of India at cheaper rates to increase viewership 3. Generate income from movie distribution and content trading through its subsidiaries 4. Involve in the production, distribution, and acquisition of film content 5. Form strategic alliance with other broadcasting companies to form a distribution venture Opportunity 6. Identify outdated technologies and update with latest innovations
1.Increased competition with new entrants and more innovation 2. Advertising income revenue is the main revenue component which can fluctuate widely 3. Sharp increase in carriage fees as channels compete for premium Threats placements in prime slots
Competition
1.Tips Industries Ltd. 2.PVR Ltd. 3.Prime Focus Ltd. Competitors 4. Dish TV India Ltd.
doc_818349931.docx
SWOT ANALYSIS OF SUN NETWORK LIMITED
SUN Network Limited
Parent Company
Sun Group
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Sun Group - Rise Up To Every Challenge
USP
Competitive advantage of being first mover in South Indian market
STP
Segment
TV viewers
Target Group
All segments of pyramid majorly in South India
Positioning
India's largest media conglomerate
SWOT Analysis
1.Brand Equity and unique business model 2. Strong distribution backbone using two verticals: one for South Indian promotions and other for international promotions 3. Second largest television network in India, with 20 channels and 43 FM radios in several Indian languages. 4. Brand reputation of world's no.1 Tamil channel that features movies, news, serials and shows - 24 hours a day 5. Has presence in 27 countries including South Africa, Australia, Europe, USA, Canada and Asia 6. Snapped five-year telecast rights for the Karnataka Premier League (KPL) 7. Forayed into the radio broadcasting segment and Print media 8. Competitive advantage of having reach, frequency and patronage 9. Have higher viewership ratings 10. Good political connection 11. Owns variety of television channels and radio stations in multiple languages covering all Indian States 12. Owner of Hyderabad based IPL team known as Sun Risers for Strength revenue generation
1.They are known in south only 2. Lack of aggressive promotion and advertisements 3. Content quality and viewer preference have to be constantly monitored Weakness 4. Constant need to keep tabs on programmes aired
1.Attract customer through more advertisements and subscriptions 2. Launch services in other key markets of India at cheaper rates to increase viewership 3. Generate income from movie distribution and content trading through its subsidiaries 4. Involve in the production, distribution, and acquisition of film content 5. Form strategic alliance with other broadcasting companies to form a distribution venture Opportunity 6. Identify outdated technologies and update with latest innovations
1.Increased competition with new entrants and more innovation 2. Advertising income revenue is the main revenue component which can fluctuate widely 3. Sharp increase in carriage fees as channels compete for premium Threats placements in prime slots
Competition
1.Tips Industries Ltd. 2.PVR Ltd. 3.Prime Focus Ltd. Competitors 4. Dish TV India Ltd.
doc_818349931.docx