Description
SWOT ANALYSIS OF SUMITOMO REALTY & DEVELOPMENT
Sumitomo Realty & Dev
Parent Company
Sumitomo Group
Category
Leasing, sales, construction
Sector
Real Estate
Tagline/ Slogan
Creativity of the future
USP
Luxury apartments
STP
Segment
Corporate, people looking for Luxurious leaving standard
Target Group
Urban people with high income
Positioning
Luxury, location, and superlative service
SWOT Analysis
1. Leaders in leasing industry in Japan 2. A network of brokerage offices with close ties to local communities. 3. Good brand value in Japan across major cities 4. Expertise in residential apartments, housing and hotels Strength 5. Has approximately 10,000 employees working in the organisation
1. Competition from international real estate and construction players means limited market share 2.Only depends on six major cities of Japan, need to increase its Weakness presence.
1. Acquisition of small real estate companies (As most of companies not able to get debt financing) 2. Demand for modern and earthquake-proof housing, which should also sustain natural calamities 3.To increase its market share in southern part of Asia and outside Opportunity Japan
1. Risk of market fluctuations in the condominium business 2. Power supply in east of Japan due to Fukushima Nuclear Power Stations issue. Threats 3. Development in advance technology by competitors.
Competition
1. Mitsui Fudosan 2 Tishman Realty & Construction Competitors 3. Kowa Real Estate Co., Ltd.
doc_330785473.docx
SWOT ANALYSIS OF SUMITOMO REALTY & DEVELOPMENT
Sumitomo Realty & Dev
Parent Company
Sumitomo Group
Category
Leasing, sales, construction
Sector
Real Estate
Tagline/ Slogan
Creativity of the future
USP
Luxury apartments
STP
Segment
Corporate, people looking for Luxurious leaving standard
Target Group
Urban people with high income
Positioning
Luxury, location, and superlative service
SWOT Analysis
1. Leaders in leasing industry in Japan 2. A network of brokerage offices with close ties to local communities. 3. Good brand value in Japan across major cities 4. Expertise in residential apartments, housing and hotels Strength 5. Has approximately 10,000 employees working in the organisation
1. Competition from international real estate and construction players means limited market share 2.Only depends on six major cities of Japan, need to increase its Weakness presence.
1. Acquisition of small real estate companies (As most of companies not able to get debt financing) 2. Demand for modern and earthquake-proof housing, which should also sustain natural calamities 3.To increase its market share in southern part of Asia and outside Opportunity Japan
1. Risk of market fluctuations in the condominium business 2. Power supply in east of Japan due to Fukushima Nuclear Power Stations issue. Threats 3. Development in advance technology by competitors.
Competition
1. Mitsui Fudosan 2 Tishman Realty & Construction Competitors 3. Kowa Real Estate Co., Ltd.
doc_330785473.docx