Description
SWOT ANALYSIS OF SUBHIKSHA
Subhiksha
Parent Company
Subhiksha group
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Bachat mera adhikar, Subhiksha mera Abhimaan
USP
Value for money
STP
Segment
Qualityand price cautious group
Target Group
Upper middle class and lower middle class
Positioning
Quality and trust
SWOT Analysis
1. It is Indian retail chain with 1600 stores allover India 2. Skilled workforce that help customers in buying decisions 3. Prices are 8 % less than the MRP so its affordable for common man 4. Better ambience than typical retail store helps to gain customer time Strength 5.Strong supply chain management
1.Limited attractive promotional offers to attract customers 2.Decreasing footfall in stores is a concern Weakness 3.Less geographical reach restricted mostly in metro cities
1.Using ATL promotional offers could cater to mass consumers in minimum time 2.Leverage on brand name could help them expand in semi metro city Opportunity 3.Positioning on quality and variety and not only on pricing
1. Consumers are getting highly brand cautious in various socioeconomic classes 2.Brand image has been deteriorating and sales getting hampered too Threats due to competition
Competition
1.Reliance Retail 2.RPG group 3.Future Group Competitors 4.Star Bazaar
doc_137016766.docx
SWOT ANALYSIS OF SUBHIKSHA
Subhiksha
Parent Company
Subhiksha group
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Bachat mera adhikar, Subhiksha mera Abhimaan
USP
Value for money
STP
Segment
Qualityand price cautious group
Target Group
Upper middle class and lower middle class
Positioning
Quality and trust
SWOT Analysis
1. It is Indian retail chain with 1600 stores allover India 2. Skilled workforce that help customers in buying decisions 3. Prices are 8 % less than the MRP so its affordable for common man 4. Better ambience than typical retail store helps to gain customer time Strength 5.Strong supply chain management
1.Limited attractive promotional offers to attract customers 2.Decreasing footfall in stores is a concern Weakness 3.Less geographical reach restricted mostly in metro cities
1.Using ATL promotional offers could cater to mass consumers in minimum time 2.Leverage on brand name could help them expand in semi metro city Opportunity 3.Positioning on quality and variety and not only on pricing
1. Consumers are getting highly brand cautious in various socioeconomic classes 2.Brand image has been deteriorating and sales getting hampered too Threats due to competition
Competition
1.Reliance Retail 2.RPG group 3.Future Group Competitors 4.Star Bazaar
doc_137016766.docx