Description
SWOT ANALYSIS OF STRYKER
Stryker
Parent Company
Stryker Corporation
Category
Healthcare
Sector
Medical equipment
Tagline/ Slogan
We make a difference
Pushing the frontiers of medical research with uncompromising clinical USP integrity to improve the lives of patients around the world
STP
Segment
Medical devices , orthopaedic implants ,surgical equipment
Target Group
Patient handling and emergency medical equipment.
dedicated to helping healthcare professionals perform their jobs more Positioning efficiently while enhancing patient care
SWOT Analysis
1. Unique set of offerings for customers ie hospitals and patients 2. Commitment to social responsibilty 3. Strong Brand name and customer loyalty 4. Trusted partnerships and associations with medical service agencies Strength and hospitals
1.Controversial incident regarding recall of the Neptune Waste Management System gives negative publicity 2.Weak R& D department – lack of continuous innovation compared to global players Weakness 3.Mixed signals received by investors regarding company image
1.New products and offerings through services 2.Geographical expansion especially in emerging economies Opportunity 3. Innovation and technology
1. Substitute products from competitors 2.Volatile exchange rates Threats 3.Government regulations and highly competitive industry
Competition
1.Biomet Inc 2.DePuy Inc Competitors 3.Zimmer Holdings Inc
doc_262545792.docx
SWOT ANALYSIS OF STRYKER
Stryker
Parent Company
Stryker Corporation
Category
Healthcare
Sector
Medical equipment
Tagline/ Slogan
We make a difference
Pushing the frontiers of medical research with uncompromising clinical USP integrity to improve the lives of patients around the world
STP
Segment
Medical devices , orthopaedic implants ,surgical equipment
Target Group
Patient handling and emergency medical equipment.
dedicated to helping healthcare professionals perform their jobs more Positioning efficiently while enhancing patient care
SWOT Analysis
1. Unique set of offerings for customers ie hospitals and patients 2. Commitment to social responsibilty 3. Strong Brand name and customer loyalty 4. Trusted partnerships and associations with medical service agencies Strength and hospitals
1.Controversial incident regarding recall of the Neptune Waste Management System gives negative publicity 2.Weak R& D department – lack of continuous innovation compared to global players Weakness 3.Mixed signals received by investors regarding company image
1.New products and offerings through services 2.Geographical expansion especially in emerging economies Opportunity 3. Innovation and technology
1. Substitute products from competitors 2.Volatile exchange rates Threats 3.Government regulations and highly competitive industry
Competition
1.Biomet Inc 2.DePuy Inc Competitors 3.Zimmer Holdings Inc
doc_262545792.docx