Description
SWOT ANALYSIS OF STEFEN HAFNER
Stefen Hafner
Parent Company
Stefen Hafner
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
The essence of Italian Beauty
USP
jewelry that is contemporary, with an inherent lightness in its design
STP
Segment
Middle and Upper middle class who loves diamonds
Young and working woman who loves Italian jewellery with different Target Group designs
Positioning
Traditional and Modern designs jeweler designs
SWOT Analysis
1. It’s one of the most popular among the Italian market 2. Stefan Hafner has been awarded the Best Design in Diamond by the prestigious American Jewelry Awards Gala 3. It aims at growth of the branded jewellery business of the company overseas Strength 4. Strong brand equity and presence specially in Europe
1. Needs to advertise more globally as compared to other international brands Weakness 2.Has lower exposure, needs to channelize it by different means
1. More branding and marketing to increase brand visibility 2. Global penetration specially in emerging economies which are huge markets Opportunity 3. Sponsoring fashion events anf tie-ups to increase brand visibility
1. Increase of raw material like diamonds 2.Prices of gold going up 3.Euro crisis issue and economic fluctuations affects purchasing Threats behaviour
Competition
1.Tanishq 2.Kiah Jewellers Competitors 3.Ciemme jewellery
doc_548219865.docx
SWOT ANALYSIS OF STEFEN HAFNER
Stefen Hafner
Parent Company
Stefen Hafner
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
The essence of Italian Beauty
USP
jewelry that is contemporary, with an inherent lightness in its design
STP
Segment
Middle and Upper middle class who loves diamonds
Young and working woman who loves Italian jewellery with different Target Group designs
Positioning
Traditional and Modern designs jeweler designs
SWOT Analysis
1. It’s one of the most popular among the Italian market 2. Stefan Hafner has been awarded the Best Design in Diamond by the prestigious American Jewelry Awards Gala 3. It aims at growth of the branded jewellery business of the company overseas Strength 4. Strong brand equity and presence specially in Europe
1. Needs to advertise more globally as compared to other international brands Weakness 2.Has lower exposure, needs to channelize it by different means
1. More branding and marketing to increase brand visibility 2. Global penetration specially in emerging economies which are huge markets Opportunity 3. Sponsoring fashion events anf tie-ups to increase brand visibility
1. Increase of raw material like diamonds 2.Prices of gold going up 3.Euro crisis issue and economic fluctuations affects purchasing Threats behaviour
Competition
1.Tanishq 2.Kiah Jewellers Competitors 3.Ciemme jewellery
doc_548219865.docx