Description
SWOT ANALYSIS OF STAR SPORTS
Star Sports
Parent Company
ESPN and Star TV
Category
Sports TV Channels
Sector
Media and Entertainment
Tagline/ Slogan
We Know your Game
USP
Right for English Premier League and major cricket tournaments in Asia
STP
Segment
Male sports enthusiasts
Target Group
18-30 male middle and upper class
Positioning
The best in sports entertainment around the world
SWOT Analysis
1. Popular brand name in India, South Asia, UK 2.Showcases big sports events along with ESPN 3. Good Quality Fillers when no live content is on 4.Star Cricket is a dedicated cricket channel showing all major cricket Strength tournaments
1.Price of individually viewing channel is high Weakness 2. Overshadowed by ESPN in many markets
1.More Independent Live Coverage Opportunity 2. Regional Programs and events
1.Threat from different sports channels Threats 2.Online live streaming of live matches
Competition
1.ESPN 2.Ten Sports Competitors 3.Sky Sports
doc_995058662.docx
SWOT ANALYSIS OF STAR SPORTS
Star Sports
Parent Company
ESPN and Star TV
Category
Sports TV Channels
Sector
Media and Entertainment
Tagline/ Slogan
We Know your Game
USP
Right for English Premier League and major cricket tournaments in Asia
STP
Segment
Male sports enthusiasts
Target Group
18-30 male middle and upper class
Positioning
The best in sports entertainment around the world
SWOT Analysis
1. Popular brand name in India, South Asia, UK 2.Showcases big sports events along with ESPN 3. Good Quality Fillers when no live content is on 4.Star Cricket is a dedicated cricket channel showing all major cricket Strength tournaments
1.Price of individually viewing channel is high Weakness 2. Overshadowed by ESPN in many markets
1.More Independent Live Coverage Opportunity 2. Regional Programs and events
1.Threat from different sports channels Threats 2.Online live streaming of live matches
Competition
1.ESPN 2.Ten Sports Competitors 3.Sky Sports
doc_995058662.docx