Description
SWOT ANALYSIS OF STAR INDIA BAZAAR
Star India Bazaar
Parent Company
Tata group
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Shop till you drop
USP
Strong brand backing by the parent company Tata
STP
Segment
Departmental and daily needs retail stores
Target Group
Middle class and upper middle class families
Positioning
Affordable pricing
SWOT Analysis
1.Star Bazaar has different groceries, garments, electronic items and more. 2.Star Bazaar has high-quality products at extremely low prices. 3. High brand equity as The Tata group has a trust worldwide and who entered in almost all kinds of business in India 4.Star Bazaar offers a truly good shopping experience and customer Strength satisfaction, because of their service
1.Only domestic presence in Indian market and that too in limited cities Weakness 2.Late entrant in market where leaders have dominant market share
1.Retail sector is high growth potential also FDI coming into it 2.Rural retail is still unexplored area Opportunity 3.High brand equity in market of Tata group so could leverage on that
1There are many competitor for hypermarket nowadays in India which provides customer services with International standard. 2.Competition from foreign players will increase due to new FDI norms Threats 3.Need to raise standards to compete with international players
4.Lack of differentiation in malls that are coming
Competition
1.Big Bazaar 2. Pantloon 3.Westside Competitors 4. Tesco
doc_669640093.docx
SWOT ANALYSIS OF STAR INDIA BAZAAR
Star India Bazaar
Parent Company
Tata group
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Shop till you drop
USP
Strong brand backing by the parent company Tata
STP
Segment
Departmental and daily needs retail stores
Target Group
Middle class and upper middle class families
Positioning
Affordable pricing
SWOT Analysis
1.Star Bazaar has different groceries, garments, electronic items and more. 2.Star Bazaar has high-quality products at extremely low prices. 3. High brand equity as The Tata group has a trust worldwide and who entered in almost all kinds of business in India 4.Star Bazaar offers a truly good shopping experience and customer Strength satisfaction, because of their service
1.Only domestic presence in Indian market and that too in limited cities Weakness 2.Late entrant in market where leaders have dominant market share
1.Retail sector is high growth potential also FDI coming into it 2.Rural retail is still unexplored area Opportunity 3.High brand equity in market of Tata group so could leverage on that
1There are many competitor for hypermarket nowadays in India which provides customer services with International standard. 2.Competition from foreign players will increase due to new FDI norms Threats 3.Need to raise standards to compete with international players
4.Lack of differentiation in malls that are coming
Competition
1.Big Bazaar 2. Pantloon 3.Westside Competitors 4. Tesco
doc_669640093.docx