Description
SWOT ANALYSIS OF SQUARESPACE
Squarespace
Parent Company
Squarespace Inc
Category
Website-Blogging platform
Sector
IT and Technology
Tagline/ Slogan
“Smarter website publishing”
A blogging software which provides professional environment for USP blogging
STP
Segment
Internet users looking to share their content
Internet users interested into blogging or content Target Group management/development
Positioned as a web publishing company providing well managed Positioning environment for blogging with a professional touch
SWOT Analysis
1. Professional layout and appearance 2. Delivers payments to the users 3. Provides high control on content and site customization to users 4. Provides powerful analytic tools to track the traffic to the blog in real Strength time
1. Limited market share due to presence of Wordpress, Blogger Weakness blogging platforms
1. Can increase user base by giving an option to create free blogs 2. Acquiring partnerships with other websites for integration Opportunity 3. Attracting more professionals and businesses to create blog
1. Attacks from malicious threats and other security issues like hacking 2. Improved functionalities by competitive blogging platforms Threats 3. Newly emerging competitive blogging platforms
Competition
1. Blogger 2. Tumblr Competitors 3. Posterous
doc_623771581.docx
SWOT ANALYSIS OF SQUARESPACE
Squarespace
Parent Company
Squarespace Inc
Category
Website-Blogging platform
Sector
IT and Technology
Tagline/ Slogan
“Smarter website publishing”
A blogging software which provides professional environment for USP blogging
STP
Segment
Internet users looking to share their content
Internet users interested into blogging or content Target Group management/development
Positioned as a web publishing company providing well managed Positioning environment for blogging with a professional touch
SWOT Analysis
1. Professional layout and appearance 2. Delivers payments to the users 3. Provides high control on content and site customization to users 4. Provides powerful analytic tools to track the traffic to the blog in real Strength time
1. Limited market share due to presence of Wordpress, Blogger Weakness blogging platforms
1. Can increase user base by giving an option to create free blogs 2. Acquiring partnerships with other websites for integration Opportunity 3. Attracting more professionals and businesses to create blog
1. Attacks from malicious threats and other security issues like hacking 2. Improved functionalities by competitive blogging platforms Threats 3. Newly emerging competitive blogging platforms
Competition
1. Blogger 2. Tumblr Competitors 3. Posterous
doc_623771581.docx