Description
SWOT ANALYSIS OF SPINGER SCIENCE AND BUSINESS MEDIA
Spinger Science and Business Media
Parent Company
Springer
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
We aim to offer excellence
USP
Customized and innovative solutions
STP
Segment
People seeking for Professional Information
Target Group
Professional and B2B market
Positioning
Innovative and customized information and content for professionals
SWOT Analysis
1. Provides superior specialist information to scientific and professional communities throughout the world 2. They work with the world’s best academics and authors in long standing loyal partnerships based on mutual trust and we are always open to new input 3. Many of our publications are considered authoritative works in their field, read by academics and students, used by libraries and universities, academic professionals and practitioners in various branches of industry 4. Springer Science and Business Media is a key resource for Strength professionals and communities
1. It is not in the other important segments such as trade and literature works 2. Prominently a publisher for professional Information and less share Weakness in academics imprints
1.Improving their eBooks, eJournals, Springer protocols, Springer Materials to increase their existing 2.Increasing relationships with corporate to have an extra edge compared to others 3. Extract value from the massive amounts of data generated as a byOpportunity product of providing professional services
1. High competition of resource allocation to other business developments Threats 2.Tough competition from the other global players
Competition
1.Reed Elsevier 2.Thomas Reuters Competitors 3.Dia Nippon
doc_881492254.docx
SWOT ANALYSIS OF SPINGER SCIENCE AND BUSINESS MEDIA
Spinger Science and Business Media
Parent Company
Springer
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
We aim to offer excellence
USP
Customized and innovative solutions
STP
Segment
People seeking for Professional Information
Target Group
Professional and B2B market
Positioning
Innovative and customized information and content for professionals
SWOT Analysis
1. Provides superior specialist information to scientific and professional communities throughout the world 2. They work with the world’s best academics and authors in long standing loyal partnerships based on mutual trust and we are always open to new input 3. Many of our publications are considered authoritative works in their field, read by academics and students, used by libraries and universities, academic professionals and practitioners in various branches of industry 4. Springer Science and Business Media is a key resource for Strength professionals and communities
1. It is not in the other important segments such as trade and literature works 2. Prominently a publisher for professional Information and less share Weakness in academics imprints
1.Improving their eBooks, eJournals, Springer protocols, Springer Materials to increase their existing 2.Increasing relationships with corporate to have an extra edge compared to others 3. Extract value from the massive amounts of data generated as a byOpportunity product of providing professional services
1. High competition of resource allocation to other business developments Threats 2.Tough competition from the other global players
Competition
1.Reed Elsevier 2.Thomas Reuters Competitors 3.Dia Nippon
doc_881492254.docx