Description
SWOT ANALYSIS OF SPANISH LA LIGA
Spanish La Liga
Parent Company
Liga Nacional de Fútbol Profesional
Category
Football League (Spain)
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
A football league where the very best players ply their trade
STP
Segment
All football lovers across the world
Target Group
Men in the age group 15-60
Positioning
Entertaining league with a lot of goals
SWOT Analysis
1. Strongest league in Europe according to UEFA’s “league coefficient” 2. The two richest and most successful clubs-Real Madrid and Barcelona play in this league 3. The strong rivalry between Real Madrid and Barcelona 4. Presence of the top best players like Cristiano Ronaldo and Lionel Messi 5. Better technical skills of the players 6. Spain, being the world and European Champion in Football, have Strength increased the popularity of the league
1. Dominated by only two teams-Real Madrid and Barcelona 2. Less popular in Asia and USA as compared to the English Premier League 3. Most of the money from the TV rights go to only two clubs, resulting Weakness in a skewed distribution of resources
1. If more clubs come up and challenge the top 2, this will easily be the best league in the world. 2.Develop a fan base in Asia and USA, as the European Market is Opportunity already saturated
Threats
1. Threat of Catalonia separating from Spain and forming their own league
2. Threat of the global reach of EPL
Competition
1.English Premier League 2.German Bundesliga Competitors 3.Italian Seria A
doc_257409112.docx
SWOT ANALYSIS OF SPANISH LA LIGA
Spanish La Liga
Parent Company
Liga Nacional de Fútbol Profesional
Category
Football League (Spain)
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
A football league where the very best players ply their trade
STP
Segment
All football lovers across the world
Target Group
Men in the age group 15-60
Positioning
Entertaining league with a lot of goals
SWOT Analysis
1. Strongest league in Europe according to UEFA’s “league coefficient” 2. The two richest and most successful clubs-Real Madrid and Barcelona play in this league 3. The strong rivalry between Real Madrid and Barcelona 4. Presence of the top best players like Cristiano Ronaldo and Lionel Messi 5. Better technical skills of the players 6. Spain, being the world and European Champion in Football, have Strength increased the popularity of the league
1. Dominated by only two teams-Real Madrid and Barcelona 2. Less popular in Asia and USA as compared to the English Premier League 3. Most of the money from the TV rights go to only two clubs, resulting Weakness in a skewed distribution of resources
1. If more clubs come up and challenge the top 2, this will easily be the best league in the world. 2.Develop a fan base in Asia and USA, as the European Market is Opportunity already saturated
Threats
1. Threat of Catalonia separating from Spain and forming their own league
2. Threat of the global reach of EPL
Competition
1.English Premier League 2.German Bundesliga Competitors 3.Italian Seria A
doc_257409112.docx