Description
SWOT ANALYSIS OF SONOVA HOLDINGS
Sonova Holding
Parent Company
Sonova Group
Category
Health care
Sector
Medical equipment
Tagline/ Slogan
Pioneers in hearing
USP
Innovation is deeply embedded in the DNA
STP
Segment
Medical equipment
Target Group
Hearing aids and systems
Positioning
Innovation leader in the global hear caring market
SWOT Analysis
1. The leading provider of hearing systems 2. Global presence in more than 90 countries and employs over 8,000 people 3. Own wholesale network and distributes its products through Strength independent distributors
1.Generate new products to make a difference 2.Focus on true innovation to sustainable success in industry Weakness 3.Improve global partner network of professionals
1.Partnership with boots UK – Similar partnerships can drive growth Opportunity 2.Social campaigns can create a major impact on brand publicity
1.Competitive industry Threats 2.Focus on research capabilities
Competition
1. GN Store Nord A/S 2. Siemens Healthcare Competitors 3. Amplifon S.p.A.
doc_503390609.docx
SWOT ANALYSIS OF SONOVA HOLDINGS
Sonova Holding
Parent Company
Sonova Group
Category
Health care
Sector
Medical equipment
Tagline/ Slogan
Pioneers in hearing
USP
Innovation is deeply embedded in the DNA
STP
Segment
Medical equipment
Target Group
Hearing aids and systems
Positioning
Innovation leader in the global hear caring market
SWOT Analysis
1. The leading provider of hearing systems 2. Global presence in more than 90 countries and employs over 8,000 people 3. Own wholesale network and distributes its products through Strength independent distributors
1.Generate new products to make a difference 2.Focus on true innovation to sustainable success in industry Weakness 3.Improve global partner network of professionals
1.Partnership with boots UK – Similar partnerships can drive growth Opportunity 2.Social campaigns can create a major impact on brand publicity
1.Competitive industry Threats 2.Focus on research capabilities
Competition
1. GN Store Nord A/S 2. Siemens Healthcare Competitors 3. Amplifon S.p.A.
doc_503390609.docx