Description
SWOT ANALYSIS OF SNAPDEAL
Snapdeal
Parent Company
Jasper Infotech
Category
Website-online advertising and discount on goods
Sector
IT and Technology
Tagline/ Slogan
Super Deals
USP
Excellent customer service and wide array of deals in major cities
STP
Segment
Internet users
Target Group
Internet users relying on internet for shopping and other transactions
Positioning
Positioned as best advertising and discount platform in the market
SWOT Analysis
1. Constant innovations and good branding 2. Vast network of retailers across nation 3. Excellent service through convenient processes 4. Wide range of deals and transactions to choose from Strength 5. Lots of awards and recognition as best startups, ecommerce etc
1.Services not available in all cities Weakness 2.Dependence on internet only
1. The markets devoid of internet 2.Customers reluctant in shopping online can be persuaded Opportunity 3.Partnerships with bigger corporate houses for bulk selling
1. Can be subjected to frauds 2. Risk of being involved into selling of illegal entities Threats 3. Newly emerging competitive online shopping portals
Competition
Competitors
1. couponduniya.in
2.Khojguru.com 3. Fashionandyou.com
doc_845529736.docx
SWOT ANALYSIS OF SNAPDEAL
Snapdeal
Parent Company
Jasper Infotech
Category
Website-online advertising and discount on goods
Sector
IT and Technology
Tagline/ Slogan
Super Deals
USP
Excellent customer service and wide array of deals in major cities
STP
Segment
Internet users
Target Group
Internet users relying on internet for shopping and other transactions
Positioning
Positioned as best advertising and discount platform in the market
SWOT Analysis
1. Constant innovations and good branding 2. Vast network of retailers across nation 3. Excellent service through convenient processes 4. Wide range of deals and transactions to choose from Strength 5. Lots of awards and recognition as best startups, ecommerce etc
1.Services not available in all cities Weakness 2.Dependence on internet only
1. The markets devoid of internet 2.Customers reluctant in shopping online can be persuaded Opportunity 3.Partnerships with bigger corporate houses for bulk selling
1. Can be subjected to frauds 2. Risk of being involved into selling of illegal entities Threats 3. Newly emerging competitive online shopping portals
Competition
Competitors
1. couponduniya.in
2.Khojguru.com 3. Fashionandyou.com
doc_845529736.docx