Description
SWOT ANALYSIS OF SKODA OCTAVIA
Skoda Octavia Parent Company Category Sector Tagline/ Slogan USP Skoda Auto Sedan, hatchback, SUV Automobiles Engineered with passion. Built with love Spacious, Comfortable, smooth driving experience STP Segment Target Group Positioning Sedan Young business executives Positioned as a spacious and comfortable car blended with style SWOT Analysis 1.Smooth and refined engine supported with good suspension 2. Spacious interiors and passenger legroom and headroom 3. Owned by a brand appealing to the target segment 4. A brand name with a high recall among target segment 5. Assembly plants are present in countries like Czech Republic, Russia, India, China etc. 6. It has been awarded and recognized as one of the finest cars in its segment 1. Skoda has not been penetrating into emerging economies as some of the other competitors 2. Slightly expensive product but hasn’t been able to capture the premium market as per its potential 1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network
Strength
Weakness
Opportunity
2. Augmenting automobile market 3.Attracting more middle income class customers through intensive distribution channels 1.Rapid technological innovations implemented in upcoming cars Threats 2. Intense competition from national car manufacturers 3.Emerging Future and concepts cars Competition 1.Honda City 2.Hyundai Verna Competitors 3. Toyota Corolla
doc_205558177.docx
SWOT ANALYSIS OF SKODA OCTAVIA
Skoda Octavia Parent Company Category Sector Tagline/ Slogan USP Skoda Auto Sedan, hatchback, SUV Automobiles Engineered with passion. Built with love Spacious, Comfortable, smooth driving experience STP Segment Target Group Positioning Sedan Young business executives Positioned as a spacious and comfortable car blended with style SWOT Analysis 1.Smooth and refined engine supported with good suspension 2. Spacious interiors and passenger legroom and headroom 3. Owned by a brand appealing to the target segment 4. A brand name with a high recall among target segment 5. Assembly plants are present in countries like Czech Republic, Russia, India, China etc. 6. It has been awarded and recognized as one of the finest cars in its segment 1. Skoda has not been penetrating into emerging economies as some of the other competitors 2. Slightly expensive product but hasn’t been able to capture the premium market as per its potential 1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network
Strength
Weakness
Opportunity
2. Augmenting automobile market 3.Attracting more middle income class customers through intensive distribution channels 1.Rapid technological innovations implemented in upcoming cars Threats 2. Intense competition from national car manufacturers 3.Emerging Future and concepts cars Competition 1.Honda City 2.Hyundai Verna Competitors 3. Toyota Corolla
doc_205558177.docx