Description
SWOT ANALYSIS OF SINOTRANS
Sinotrans
Parent Company
Sinotrans Group
Category
Marine Transportation Services
Sector
Transportation & Logistics
Tagline/ Slogan
Success in service
USP
Superior assets and professional staff
STP
Segment
Businesses with need of transportation
Mostly Chinese corporate & international businesses with need of Target Group marine transportation
One of China’s largest shipping companies in terms of self owned dry Positioning bulk fleet size
SWOT Analysis
1.It has years of experience and expertise in shipping industry 2. It has most reliable services and integrity in conducting business 3. The brand recognition is very high 4. It has comparatively lower operating costs than that of its competitors 5. Great local knowledge of China and one of the biggest in Asia Strength 6. It has a strong workforce of over 22,000 employees
1.Not so famous outside China Weakness 2.Low marketing visibility and over- dependence on China
1.There is a strong economic growth in China 2.It can strengthen its existing long term relationships with key customers through various creative ways Opportunity 3.It can also expand services out of China
1.Entry of strong players in Chinese market 2.Complex tax structure Threats 3. Strict Govt policies affects operations
Competition
1. China Ocean Shipping (Group) Company 2. COSCO International Holdings Limited Competitors 3. China Merchants Holdings (International) Company Limited
doc_889012455.docx
SWOT ANALYSIS OF SINOTRANS
Sinotrans
Parent Company
Sinotrans Group
Category
Marine Transportation Services
Sector
Transportation & Logistics
Tagline/ Slogan
Success in service
USP
Superior assets and professional staff
STP
Segment
Businesses with need of transportation
Mostly Chinese corporate & international businesses with need of Target Group marine transportation
One of China’s largest shipping companies in terms of self owned dry Positioning bulk fleet size
SWOT Analysis
1.It has years of experience and expertise in shipping industry 2. It has most reliable services and integrity in conducting business 3. The brand recognition is very high 4. It has comparatively lower operating costs than that of its competitors 5. Great local knowledge of China and one of the biggest in Asia Strength 6. It has a strong workforce of over 22,000 employees
1.Not so famous outside China Weakness 2.Low marketing visibility and over- dependence on China
1.There is a strong economic growth in China 2.It can strengthen its existing long term relationships with key customers through various creative ways Opportunity 3.It can also expand services out of China
1.Entry of strong players in Chinese market 2.Complex tax structure Threats 3. Strict Govt policies affects operations
Competition
1. China Ocean Shipping (Group) Company 2. COSCO International Holdings Limited Competitors 3. China Merchants Holdings (International) Company Limited
doc_889012455.docx