Description
SWOT ANALYSIS OF SINGTEL
SingTel
Parent Company
Temasek Holdings
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Breaking Barriers, Building Bonds
USP
One of the largest mobile network operators in the world
STP
Mobile, local, national and long distance telephony, internet and Segment satellite services, business network services and subscription television.
Government, residential, and small and medium business (SMB) Target Group customers in Asia
Well-established and extensive communications network and infrastructure & a major investor in many of the world's most Positioning sophisticated submarine cable systems
SWOT Analysis
1. Strong Position in Domestic Market in Singapore and Australia 2. Growing Customer Base with existing base of over 400 million customers 3. Operational Efficiency by timely launches and upgrades 4. Presence in over 25 countries 5. Over 23,000 people workforce globally Strength 6. Excellent advertising and marketing
1. Extremely strong competition in the telecom sector means limited market share Weakness 2. Severe price competition in the market affects strategies
1. Growing 3G Market across its operational regions 2. Positive Outlook for Telecommunications Sector globally Opportunity 3. Growth Oriented Initiatives like additional satellites and JVs.
1. Saturated Market in home regions 2. Stringent Regulations especially in case of subsidiaries Threats 3. Highly Competitive Market causing margin pressures
Competition
1.StarHub 2.Telstra Competitors 3.Vodafone
doc_510920767.docx
SWOT ANALYSIS OF SINGTEL
SingTel
Parent Company
Temasek Holdings
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Breaking Barriers, Building Bonds
USP
One of the largest mobile network operators in the world
STP
Mobile, local, national and long distance telephony, internet and Segment satellite services, business network services and subscription television.
Government, residential, and small and medium business (SMB) Target Group customers in Asia
Well-established and extensive communications network and infrastructure & a major investor in many of the world's most Positioning sophisticated submarine cable systems
SWOT Analysis
1. Strong Position in Domestic Market in Singapore and Australia 2. Growing Customer Base with existing base of over 400 million customers 3. Operational Efficiency by timely launches and upgrades 4. Presence in over 25 countries 5. Over 23,000 people workforce globally Strength 6. Excellent advertising and marketing
1. Extremely strong competition in the telecom sector means limited market share Weakness 2. Severe price competition in the market affects strategies
1. Growing 3G Market across its operational regions 2. Positive Outlook for Telecommunications Sector globally Opportunity 3. Growth Oriented Initiatives like additional satellites and JVs.
1. Saturated Market in home regions 2. Stringent Regulations especially in case of subsidiaries Threats 3. Highly Competitive Market causing margin pressures
Competition
1.StarHub 2.Telstra Competitors 3.Vodafone
doc_510920767.docx