Description
SWOT ANALYSIS OF SINGAPORE TECHNOLOGIES
Singapore Technologies
Parent Company
ST Singapore Technologies Engineering
Category
Conglomerate
Sector
Integrated engineering
Tagline/ Slogan
What’s next; You can
USP
Engineering and Integrated quality solutions across multiple sectors STP
Segment
Aerospace, electronics, land systems, and marine
Airlines and users of non-commercial planes, users of information and communication system, railways, users of interactive digital media, military agencies, industries seeking transportation and truck leasing, companies seeking turnkey solutions for ship and marine Target Group related operations
Positioning
Engineering credibility with solutions for variety of sectors SWOT Analysis
1. Operates through over 100 subsidiaries and associated companies in 20+ countries and over 40 cities spanning the US, Europe, Asia and Australia employing about 22,000 people 2. One of largest defense and engineering groups in Asia 3. Has its presence in 100 countries 4. Increasing revenue and profit margin over the years 5. Diversified revenue stream makes it a prominent conglomerate in the region Strength 6. Credit rating of AAA adds credibility to the brand
Weakness
1. Geographical concentration in Singapore and China 2. Limited brand recall and awareness compared to high spending top
brands in the world
1. Expansion opportunities in tier II, III cities of China and India 2. Positive outlook for operations in marine industry 3. Acquisitions and tieups can help boost the brand image of the Opportunity company
1. Saturated market in Singapore 2. Government regulation Threats 3. Fluctuating foreign exchange Competition
1. Aviall, Inc. 2. Bombardier Inc. Competitors 3. Raytheon Company
doc_853641096.docx
SWOT ANALYSIS OF SINGAPORE TECHNOLOGIES
Singapore Technologies
Parent Company
ST Singapore Technologies Engineering
Category
Conglomerate
Sector
Integrated engineering
Tagline/ Slogan
What’s next; You can
USP
Engineering and Integrated quality solutions across multiple sectors STP
Segment
Aerospace, electronics, land systems, and marine
Airlines and users of non-commercial planes, users of information and communication system, railways, users of interactive digital media, military agencies, industries seeking transportation and truck leasing, companies seeking turnkey solutions for ship and marine Target Group related operations
Positioning
Engineering credibility with solutions for variety of sectors SWOT Analysis
1. Operates through over 100 subsidiaries and associated companies in 20+ countries and over 40 cities spanning the US, Europe, Asia and Australia employing about 22,000 people 2. One of largest defense and engineering groups in Asia 3. Has its presence in 100 countries 4. Increasing revenue and profit margin over the years 5. Diversified revenue stream makes it a prominent conglomerate in the region Strength 6. Credit rating of AAA adds credibility to the brand
Weakness
1. Geographical concentration in Singapore and China 2. Limited brand recall and awareness compared to high spending top
brands in the world
1. Expansion opportunities in tier II, III cities of China and India 2. Positive outlook for operations in marine industry 3. Acquisitions and tieups can help boost the brand image of the Opportunity company
1. Saturated market in Singapore 2. Government regulation Threats 3. Fluctuating foreign exchange Competition
1. Aviall, Inc. 2. Bombardier Inc. Competitors 3. Raytheon Company
doc_853641096.docx