Description
SWOT ANALYSIS OF SILVINIT
Silvinit
Uralkali Group - Formed by the merger of OJSC(Open Joint Parent Company Stock Company) Silvinit and OJSC Uralkali
Category
Alkali chemicals (potassium), specialized chemicals.
Sector
Industrial Products
Tagline/ Slogan
Innovation through Nature.
USP
Largest potash producer in the world by output.
STP
Segment
Customers who demand value-for-money products with good quality.
Farmers and wholesalers catering to readymade fertilizers and suppliers Target Group of fertilizer products as well.
Positioning
World’s number 1 potash producer by output.
SWOT Analysis
1. Operates through 2 main centers located in Belarus and Germany, and serving more than 50 countries across the world, in addition to the entire Russian Federation. 2. Strong distribution network comprising of eight affiliates and eight subsidiary companies. 3. Has received many awards and accolades such as the Arch of Europe, Best Russian Exporter, Eurasia Business Leader, the Golden Eagle and the Gold Mercury award for a consistent period of time. 4. Employee force of nearly 12,000 Strength 5. Strong brand name specially in Russia and its neighboring nations
1. High prices of raw materials and falling demand for the potash fertilizers in India have exposed the Achilles’ heel of Silvinit. 2. Demand from agriculture is always seasonal due to which cash Weakness inflows are intermittent and delayed
1. Merger with Uralkali has increased revenues and profits for Silvinit. 2. Brazil, India and China are strong markets for future growth and Opportunity Silvinit’s operations are in full swing to capture these markets.
1. Environmental rules and regulations have added to the woes of the company’s manufacturing processes. 2. Intense competition from fertilizer producing companies in other parts of the world. 3. Demand has been threatened due to availability of substitutes and alternative nutrient products. 4. Increasing awareness of bio-fertilizers can affect company Threats performance
Competition
1. BASF SE 2. Yara International Competitors 3. Potash of Saskatchewan
doc_814683496.docx
SWOT ANALYSIS OF SILVINIT
Silvinit
Uralkali Group - Formed by the merger of OJSC(Open Joint Parent Company Stock Company) Silvinit and OJSC Uralkali
Category
Alkali chemicals (potassium), specialized chemicals.
Sector
Industrial Products
Tagline/ Slogan
Innovation through Nature.
USP
Largest potash producer in the world by output.
STP
Segment
Customers who demand value-for-money products with good quality.
Farmers and wholesalers catering to readymade fertilizers and suppliers Target Group of fertilizer products as well.
Positioning
World’s number 1 potash producer by output.
SWOT Analysis
1. Operates through 2 main centers located in Belarus and Germany, and serving more than 50 countries across the world, in addition to the entire Russian Federation. 2. Strong distribution network comprising of eight affiliates and eight subsidiary companies. 3. Has received many awards and accolades such as the Arch of Europe, Best Russian Exporter, Eurasia Business Leader, the Golden Eagle and the Gold Mercury award for a consistent period of time. 4. Employee force of nearly 12,000 Strength 5. Strong brand name specially in Russia and its neighboring nations
1. High prices of raw materials and falling demand for the potash fertilizers in India have exposed the Achilles’ heel of Silvinit. 2. Demand from agriculture is always seasonal due to which cash Weakness inflows are intermittent and delayed
1. Merger with Uralkali has increased revenues and profits for Silvinit. 2. Brazil, India and China are strong markets for future growth and Opportunity Silvinit’s operations are in full swing to capture these markets.
1. Environmental rules and regulations have added to the woes of the company’s manufacturing processes. 2. Intense competition from fertilizer producing companies in other parts of the world. 3. Demand has been threatened due to availability of substitutes and alternative nutrient products. 4. Increasing awareness of bio-fertilizers can affect company Threats performance
Competition
1. BASF SE 2. Yara International Competitors 3. Potash of Saskatchewan
doc_814683496.docx