Description
SWOT ANALYSIS OF SIKA
Sika
Parent Company
Sika AG
Category
Specialty chemicals
Sector
Industrial Products
Tagline/ Slogan
Innovation and Consistency |since 1910.
USP
Market leader in the construction chemicals sector in the world.
STP
Customers looking for high quality and efficient products with a longSegment term benefit towards their business.
Customers in the production of construction materials, industrial Target Group products and automobiles.
Positioning
A globally active specialty chemicals company.
SWOT Analysis
1. More than 15,000 employees operating in 76 countries across the globe. 2. Strong focus on energy-efficiency and cost-effectiveness has earned the company a strong customer base. 3. Has a consistent and strong annual sale. 4. Extremely effective distribution and R&D departments located in Baar, Switzerland. Strength 5. Strong brand presence in Europe
1. Over dependence on the construction materials segment has reduced Sika’s ability to expand into the industrial sector across the world. 2. Sika’s market share has not been very consistent as it has witnessed Weakness both highs and lows in the past few years
1. Focus on emerging markets of Eastern Europe, South America, Middle East and South Asia can increase the company’s growth prospects. 2. Acquisitions have been very precise, accounting for a good share of Opportunity Sika’s annual revenues.
1. Rapid fluctuations in exchange rates, especially with the Swiss Franc, have resulted in negative sales year-on-year for the company. 2. Competition has been very strong in this industry and Sika’s products are slowly paving way for more efficient products by other players. 3. International trade has hit an all-time low due to economic Threats downturns and the Euro crisis.
Competition
1. BASF SE 2. Lyondell Basell Industries NV Competitors 3. Rockwood Holdings Inc.
doc_633556545.docx
SWOT ANALYSIS OF SIKA
Sika
Parent Company
Sika AG
Category
Specialty chemicals
Sector
Industrial Products
Tagline/ Slogan
Innovation and Consistency |since 1910.
USP
Market leader in the construction chemicals sector in the world.
STP
Customers looking for high quality and efficient products with a longSegment term benefit towards their business.
Customers in the production of construction materials, industrial Target Group products and automobiles.
Positioning
A globally active specialty chemicals company.
SWOT Analysis
1. More than 15,000 employees operating in 76 countries across the globe. 2. Strong focus on energy-efficiency and cost-effectiveness has earned the company a strong customer base. 3. Has a consistent and strong annual sale. 4. Extremely effective distribution and R&D departments located in Baar, Switzerland. Strength 5. Strong brand presence in Europe
1. Over dependence on the construction materials segment has reduced Sika’s ability to expand into the industrial sector across the world. 2. Sika’s market share has not been very consistent as it has witnessed Weakness both highs and lows in the past few years
1. Focus on emerging markets of Eastern Europe, South America, Middle East and South Asia can increase the company’s growth prospects. 2. Acquisitions have been very precise, accounting for a good share of Opportunity Sika’s annual revenues.
1. Rapid fluctuations in exchange rates, especially with the Swiss Franc, have resulted in negative sales year-on-year for the company. 2. Competition has been very strong in this industry and Sika’s products are slowly paving way for more efficient products by other players. 3. International trade has hit an all-time low due to economic Threats downturns and the Euro crisis.
Competition
1. BASF SE 2. Lyondell Basell Industries NV Competitors 3. Rockwood Holdings Inc.
doc_633556545.docx