Description
SWOT ANALYSIS OF SIBAR MEDIA AND ENTERTAINMENT
Sibar Media and Entertainment
Parent Company
Sibar Media and Entertainment
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
It's a strong brand in the industry with innovative media programming USP formats
STP
Segment
Segmenting based on different sources of broadcasting
Target Group
Upper and Middle section of the society in tier 1 and tier 2 cities
Positioning
A popular high quality media and broadcasting company
SWOT Analysis
1. Effective brand communication 2. Creative and innovative content and programming formats 3.Innovation in programming 4. A stable foundation poses an opportunity to grow significantly in the Strength industry
1. High cost of business negatively affect profitability is a concern 2. Limited brand recognition compared to the leading market players in Weakness the industry
1. Internet television brings higher demand for internet services through broadband carriers. 2. Large chunk of retail revenue which can be diverted 3. Engage customers with strong brand initiatives and effective Opportunity marketing services
1. Competition from other media industries 2. Government regulations Threats 3. Marketing Services are quite weak
4.Economic slowdown and price wars
Competition
1. SAB TV 2. NDTV Competitors 3. SONY
doc_815936481.docx
SWOT ANALYSIS OF SIBAR MEDIA AND ENTERTAINMENT
Sibar Media and Entertainment
Parent Company
Sibar Media and Entertainment
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
It's a strong brand in the industry with innovative media programming USP formats
STP
Segment
Segmenting based on different sources of broadcasting
Target Group
Upper and Middle section of the society in tier 1 and tier 2 cities
Positioning
A popular high quality media and broadcasting company
SWOT Analysis
1. Effective brand communication 2. Creative and innovative content and programming formats 3.Innovation in programming 4. A stable foundation poses an opportunity to grow significantly in the Strength industry
1. High cost of business negatively affect profitability is a concern 2. Limited brand recognition compared to the leading market players in Weakness the industry
1. Internet television brings higher demand for internet services through broadband carriers. 2. Large chunk of retail revenue which can be diverted 3. Engage customers with strong brand initiatives and effective Opportunity marketing services
1. Competition from other media industries 2. Government regulations Threats 3. Marketing Services are quite weak
4.Economic slowdown and price wars
Competition
1. SAB TV 2. NDTV Competitors 3. SONY
doc_815936481.docx