Description
SWOT ANALYSIS OF SHOGAKUKAN
Shogakukan
Parent Company
Shogakukan Inc
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Best entertaining comics and magazines
STP
Segment
Manga magazine publishing and other elementary education books
Target Group
Pre-adolescent boys and girls, teenagers, and adults
Positioning
Number one Manga magazines publisher
SWOT Analysis
1. One of the top 15 leading publishing houses in the world 2. Approximately 400 publishing companies in Asia, the U.S.A. and Europe have been very active in the translation and publication of Shogakukan’s comic books 3. Good relationships with other country publishers to maintain overseas distribution 4. It has a great technological adaptability Strength 5. Strong market value and brand presence
1.Its publications are not translated into local languages Weakness 2.Academics and literature related publishing is not under its wing
1. Media-Mix Strategies help surging International Popularity of Japanese Comics 2. Enactment of laws such as Text and Printed Culture Promotion Law Opportunity 3. Shift from Overseas Distribution to Local Adaptation
1. High competition from Kodansha and Dia Nippon in overseas distribution 2.Threat from global cartoon comics publishers Threats 3.May have the liability of Origin for its publishing quality
Competition
1. Dia Nippon Printers 2. Kodansha Inc Competitors 3. Shinchosha
doc_814249001.docx
SWOT ANALYSIS OF SHOGAKUKAN
Shogakukan
Parent Company
Shogakukan Inc
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Best entertaining comics and magazines
STP
Segment
Manga magazine publishing and other elementary education books
Target Group
Pre-adolescent boys and girls, teenagers, and adults
Positioning
Number one Manga magazines publisher
SWOT Analysis
1. One of the top 15 leading publishing houses in the world 2. Approximately 400 publishing companies in Asia, the U.S.A. and Europe have been very active in the translation and publication of Shogakukan’s comic books 3. Good relationships with other country publishers to maintain overseas distribution 4. It has a great technological adaptability Strength 5. Strong market value and brand presence
1.Its publications are not translated into local languages Weakness 2.Academics and literature related publishing is not under its wing
1. Media-Mix Strategies help surging International Popularity of Japanese Comics 2. Enactment of laws such as Text and Printed Culture Promotion Law Opportunity 3. Shift from Overseas Distribution to Local Adaptation
1. High competition from Kodansha and Dia Nippon in overseas distribution 2.Threat from global cartoon comics publishers Threats 3.May have the liability of Origin for its publishing quality
Competition
1. Dia Nippon Printers 2. Kodansha Inc Competitors 3. Shinchosha
doc_814249001.docx