Description
SWOT ANALYSIS OF SHOCKER TOYS
Shocker Toys
Parent Company
Shocker Toys GBJR Toys
Category
Toy Brands & Manufacturers
Sector
Media and entertainment
Tagline/ Slogan
-
USP
Limited release toys and collectibles based on popular media
STP
Segment
Toys for fan following of comic book and cartoon characters
Children (4-12 years) and youth following comic book and cartoon Target Group characters
Positioning
Limited release collectibles based on popular media
SWOT Analysis
1. Huge positive reception to its Shockinis and Indie Spotlight 2. Most of the products were preassembled kits rather than model toys hence easy to use Strength 3. Huge demand for limited comic book convention exclusives
1. Became famous as ‘best known for being plagued by delays and other problems’ which gave it a negative image 2. Untimely delivery of promised products 3. Resources were spent on developing products which were later Weakness cancelled or remained unreleased
1. Demand for collectibles based on characters from popular media Opportunity 2. Production of limited items reduced its cost and increased demand
1. Diminishing market reputation would affect brand 2. Intense competition from existing toy brands means less market Threats share
Competition
Competitors
1.BifBangPow
2.Bandai
doc_712189302.docx
SWOT ANALYSIS OF SHOCKER TOYS
Shocker Toys
Parent Company
Shocker Toys GBJR Toys
Category
Toy Brands & Manufacturers
Sector
Media and entertainment
Tagline/ Slogan
-
USP
Limited release toys and collectibles based on popular media
STP
Segment
Toys for fan following of comic book and cartoon characters
Children (4-12 years) and youth following comic book and cartoon Target Group characters
Positioning
Limited release collectibles based on popular media
SWOT Analysis
1. Huge positive reception to its Shockinis and Indie Spotlight 2. Most of the products were preassembled kits rather than model toys hence easy to use Strength 3. Huge demand for limited comic book convention exclusives
1. Became famous as ‘best known for being plagued by delays and other problems’ which gave it a negative image 2. Untimely delivery of promised products 3. Resources were spent on developing products which were later Weakness cancelled or remained unreleased
1. Demand for collectibles based on characters from popular media Opportunity 2. Production of limited items reduced its cost and increased demand
1. Diminishing market reputation would affect brand 2. Intense competition from existing toy brands means less market Threats share
Competition
Competitors
1.BifBangPow
2.Bandai
doc_712189302.docx