Description
SWOT ANALYSIS OF SHELBY
Shelby
Parent Company
Shelby
Category
Super Sports
Sector
Automobile
Tagline/ Slogan
Proudly Built in the United States of America
USP
Very high speed & power STP
Exclusive only for a handful of people who would want a highly Segment powered super sports car
People who have a taste for high power & performance, & want to Target Group make a statement
Positioning
Super-Fast Car for the ultra-rich SWOT Analysis
1. Very high power which can be compared to the best sports car brands 2. Made completely in the United States thus has the true American car identity, though its construction is ultra-modern 3. Ability to design the entire car in house without any inputs from a major car manufacturer Strength 4. Strong brand reputation and powerful performance
1.Very limited numbers which may restrict its awareness as well 2. The products may be too exclusive to be known to others Weakness 3.Lacks global presence compared to international players
Opportunity
1. To participate in race like LeMans, GT racing & so on to increase the awareness of the brand
2.Publicize the products along with the owners; this will enhance the ownership experience as well
1. Its American roots may go against it as American technology is not highly perceived in other parts of the world 2. The Italian & German manufacturers may easily come up with products which will over power the Shelby products 3. May not be able to create aspirational value like the existing Threats brands, thus leading to people losing interest in Shelby’s pro ducts Competition
1. Buggati Veyron 2. Gumpert 3. McLaren MP4-12C 4. Koenigsegg CCX Competitors 5. Pagani Zonda
doc_298668385.docx
SWOT ANALYSIS OF SHELBY
Shelby
Parent Company
Shelby
Category
Super Sports
Sector
Automobile
Tagline/ Slogan
Proudly Built in the United States of America
USP
Very high speed & power STP
Exclusive only for a handful of people who would want a highly Segment powered super sports car
People who have a taste for high power & performance, & want to Target Group make a statement
Positioning
Super-Fast Car for the ultra-rich SWOT Analysis
1. Very high power which can be compared to the best sports car brands 2. Made completely in the United States thus has the true American car identity, though its construction is ultra-modern 3. Ability to design the entire car in house without any inputs from a major car manufacturer Strength 4. Strong brand reputation and powerful performance
1.Very limited numbers which may restrict its awareness as well 2. The products may be too exclusive to be known to others Weakness 3.Lacks global presence compared to international players
Opportunity
1. To participate in race like LeMans, GT racing & so on to increase the awareness of the brand
2.Publicize the products along with the owners; this will enhance the ownership experience as well
1. Its American roots may go against it as American technology is not highly perceived in other parts of the world 2. The Italian & German manufacturers may easily come up with products which will over power the Shelby products 3. May not be able to create aspirational value like the existing Threats brands, thus leading to people losing interest in Shelby’s pro ducts Competition
1. Buggati Veyron 2. Gumpert 3. McLaren MP4-12C 4. Koenigsegg CCX Competitors 5. Pagani Zonda
doc_298668385.docx