Description
SWOT ANALYSIS OF SHAW COMMUNICATION
Shaw Communications
Parent Company
Capital Cable Television Co. Ltd.
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Together is Amazing
Creating exceptional experiences for customers through innovative USP content and distribution offerings
STP
Company operates through three business segments: Cable, Satellite Segment and Media
Customers consisting of television, Internet, Home Phone and satellite Target Group direct to home services
Canada's largest telecommunications companies that provides telephone, Internet and television services as well as mass media Positioning related services
SWOT Analysis
1.One of Canada's largest telecommunications companies that provides telephone, Internet and television services as well as mass media related services 2. Economics of scale 3. Large bundle combines more TV channels, faster Internet speeds and lots of extra calling features for less price 4. Owned cable system in United States 5. Shaw has about 2.5 million basic cable subscribers, nearly 2 million Internet customers, and 1.2 million digital telephone users 6. Shaw Direct provides direct-to-home satellite programming to more than 900,000 subscribers Strength 7. Free installation for online orders
1.High staff turnover can hurt Shaw Communications ability to compete 2. Work inefficiencies (Goods and Services are not properly utilized) Weakness 3. Promotional offers, or Limited Time offers apply to new customers
only
1. Discontinue the carriage of FM radio station to free up bandwidth 2. Convert analog tiered cable service to digital 3. Launch wireless (i.e. cellular) network covering other demo 4. Acquire and takeover other television stations 5. Invest in new media content that will support news and other Opportunity programming
1. Availability of substitute products at lower prices leading to easy switches to another product or service 2. Changes to government rules and regulations 3. Increased competition due to mature market and less market share Threats 4. Not all Shaw services are available in all regions
Competition
1.Quebecor Inc. 2. Roger Communications Inc. 3. BCE Inc. Competitors 4. TELUS Corporation
doc_242370366.docx
SWOT ANALYSIS OF SHAW COMMUNICATION
Shaw Communications
Parent Company
Capital Cable Television Co. Ltd.
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Together is Amazing
Creating exceptional experiences for customers through innovative USP content and distribution offerings
STP
Company operates through three business segments: Cable, Satellite Segment and Media
Customers consisting of television, Internet, Home Phone and satellite Target Group direct to home services
Canada's largest telecommunications companies that provides telephone, Internet and television services as well as mass media Positioning related services
SWOT Analysis
1.One of Canada's largest telecommunications companies that provides telephone, Internet and television services as well as mass media related services 2. Economics of scale 3. Large bundle combines more TV channels, faster Internet speeds and lots of extra calling features for less price 4. Owned cable system in United States 5. Shaw has about 2.5 million basic cable subscribers, nearly 2 million Internet customers, and 1.2 million digital telephone users 6. Shaw Direct provides direct-to-home satellite programming to more than 900,000 subscribers Strength 7. Free installation for online orders
1.High staff turnover can hurt Shaw Communications ability to compete 2. Work inefficiencies (Goods and Services are not properly utilized) Weakness 3. Promotional offers, or Limited Time offers apply to new customers
only
1. Discontinue the carriage of FM radio station to free up bandwidth 2. Convert analog tiered cable service to digital 3. Launch wireless (i.e. cellular) network covering other demo 4. Acquire and takeover other television stations 5. Invest in new media content that will support news and other Opportunity programming
1. Availability of substitute products at lower prices leading to easy switches to another product or service 2. Changes to government rules and regulations 3. Increased competition due to mature market and less market share Threats 4. Not all Shaw services are available in all regions
Competition
1.Quebecor Inc. 2. Roger Communications Inc. 3. BCE Inc. Competitors 4. TELUS Corporation
doc_242370366.docx