Description
SWOT ANALYSIS OF SENTOSA ISLANDS
Sentosa Islands
Parent Company
Sentosa Development Corporation
Category
Amusement Park/Theme Park
Sector
Tourism and Hospitality
Tagline/ Slogan
Asia’s Favourite Playground, Singapore’s Island Resort
USP
Unique island resort with a mix of natural and man-made attractions
STP
Segment
Families, children and tourists
Target Group
Families living in Singapore and tourists from all over Asia
A park that offers adventure, entertainment and leisure at the same Positioning place
SWOT Analysis
1. The park has won several prestigious awards in recent times including IAAPA, Excellent Service Award, ATTA among several others. 2. Sentosa attracts an average of 5 million visitors every year 3. The island resort is very easily accessible from Singapore Mainland. 4. Sentosa has earned a reputation for hosting major world class events like Forbes Global CEO Conference, Siloso Beach Party and Barclays Singapore Open 5. Popular branding and marketing in South Asian countries 6. Has attractions like golf course, beaches, attractions etc island resort Strength ideal for both business and leisure
1. The brand does not have a string presence outside Asia 2. Future developments will be restricted due to limitations on the Weakness available land space
1. Tourism is an emerging industry in Asia with a lot of potential. Sentosa can hope to attract tourists from the neighbouring Asian countries 2.Singapore is emerging as a popular tourist and shopping destination in Asia 3.Tie-up with international corporates and business houses to increase Opportunity traffic
1.There neighbouring countries in South East Asia are strongly promoting themselves as tourist attractions and can hamper the inflow of international tourists into Singapore. 2.In the absence of continuous innovation, there is no incentive for a second-time visit. 3.Sentosa does not have an integrated theme as compared to some of Threats its local competitors like the Jurong Bird Park, the Night Safari etc.
Competition
1. Genting Highlands, Malaysia 2.Jurong Bird Park, Singapore Competitors 3. Disneyland, Hong Kong
doc_411326621.docx
SWOT ANALYSIS OF SENTOSA ISLANDS
Sentosa Islands
Parent Company
Sentosa Development Corporation
Category
Amusement Park/Theme Park
Sector
Tourism and Hospitality
Tagline/ Slogan
Asia’s Favourite Playground, Singapore’s Island Resort
USP
Unique island resort with a mix of natural and man-made attractions
STP
Segment
Families, children and tourists
Target Group
Families living in Singapore and tourists from all over Asia
A park that offers adventure, entertainment and leisure at the same Positioning place
SWOT Analysis
1. The park has won several prestigious awards in recent times including IAAPA, Excellent Service Award, ATTA among several others. 2. Sentosa attracts an average of 5 million visitors every year 3. The island resort is very easily accessible from Singapore Mainland. 4. Sentosa has earned a reputation for hosting major world class events like Forbes Global CEO Conference, Siloso Beach Party and Barclays Singapore Open 5. Popular branding and marketing in South Asian countries 6. Has attractions like golf course, beaches, attractions etc island resort Strength ideal for both business and leisure
1. The brand does not have a string presence outside Asia 2. Future developments will be restricted due to limitations on the Weakness available land space
1. Tourism is an emerging industry in Asia with a lot of potential. Sentosa can hope to attract tourists from the neighbouring Asian countries 2.Singapore is emerging as a popular tourist and shopping destination in Asia 3.Tie-up with international corporates and business houses to increase Opportunity traffic
1.There neighbouring countries in South East Asia are strongly promoting themselves as tourist attractions and can hamper the inflow of international tourists into Singapore. 2.In the absence of continuous innovation, there is no incentive for a second-time visit. 3.Sentosa does not have an integrated theme as compared to some of Threats its local competitors like the Jurong Bird Park, the Night Safari etc.
Competition
1. Genting Highlands, Malaysia 2.Jurong Bird Park, Singapore Competitors 3. Disneyland, Hong Kong
doc_411326621.docx