Description
SWOT ANALYSIS OF SEAGATE TECHNOLOGY
Seagate Technology
Parent Company
Seagate Technology Inc.
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
“We turn on ideas”
USP
Supplier of drives at efficient pricing
STP
Desktop hard drive, mobile hard drive, enterprise hard drive, consumer Segment electronics
Target Group
Manufacturers of mobile, desktops, laptops and consumer electronics
Positioning
Solid State device manufacturer
SWOT Analysis
1. Hard disk drives are the most common media for storing electronic information 2. Large market share in the worldwide disk drive market 3. Leader in the worldwide industry by 2000 4. Designs, manufactures, and markets a broad product line 5. Multiple distribution channels 6. Only independent disk drive manufacturer to be fully vertically integrated Strength 7. Products for both high-end and low-end markets
1. Core disk drive operations are not receiving full value in stock market 2. Higher research and development costs and capital Weakness expenditures than competition due to vertical integration
1. Increasing demand for larger and more efficient data access and storage devices Opportunity 2. Rapidly expanding demand for desktop disk drives due to consumer
electronics appliances requiring storage of large amounts of data
1. Price war among competitors to attract new customers 2. Volatile financial performance in industry 3. Fierce competition with large, established manufacturers of hardware Threats and software including IBM, Sun Microsystems, Dell,Compaq, and EMC
Competition
1. EMC corporation 2. Samsung 3. Western digital 4. Compuage Infocom
Competitors
doc_337840215.docx
SWOT ANALYSIS OF SEAGATE TECHNOLOGY
Seagate Technology
Parent Company
Seagate Technology Inc.
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
“We turn on ideas”
USP
Supplier of drives at efficient pricing
STP
Desktop hard drive, mobile hard drive, enterprise hard drive, consumer Segment electronics
Target Group
Manufacturers of mobile, desktops, laptops and consumer electronics
Positioning
Solid State device manufacturer
SWOT Analysis
1. Hard disk drives are the most common media for storing electronic information 2. Large market share in the worldwide disk drive market 3. Leader in the worldwide industry by 2000 4. Designs, manufactures, and markets a broad product line 5. Multiple distribution channels 6. Only independent disk drive manufacturer to be fully vertically integrated Strength 7. Products for both high-end and low-end markets
1. Core disk drive operations are not receiving full value in stock market 2. Higher research and development costs and capital Weakness expenditures than competition due to vertical integration
1. Increasing demand for larger and more efficient data access and storage devices Opportunity 2. Rapidly expanding demand for desktop disk drives due to consumer
electronics appliances requiring storage of large amounts of data
1. Price war among competitors to attract new customers 2. Volatile financial performance in industry 3. Fierce competition with large, established manufacturers of hardware Threats and software including IBM, Sun Microsystems, Dell,Compaq, and EMC
Competition
1. EMC corporation 2. Samsung 3. Western digital 4. Compuage Infocom
Competitors
doc_337840215.docx